Another personal obsession:The loyalty funnel: 3 KPIs for measuring customer retention

How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and explains how you can target customers at each phase.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/loyalty-funnel-3-kpis-measuring-customer-retention-175469
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