Another personal obsession:UC Davis scandal exposes the online reputation industry’s own bad rap issue

Following the UC Davis scandal, the online reputation management (ORM) industry was left with a bad reputation. Columnist Chris Silver Smith explains how ORM is misunderstood and why it's necessary to address huge online reputation issues.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/uc-davis-scandal-exposes-online-reputation-industrys-bad-rap-issue-176708
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