Another personal obsession:Marketing. Tech. Management. See the MarTech Europe agenda.

Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-tech-management-see-martech-europe-agenda-186204
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