Another personal obsession:The CMO and the DCoE: 3 steps to build your digital center of excellence

DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmo-coe-3-steps-build-digital-center-excellence-185394
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