Another personal obsession:“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

Contributors Nadine Dietz and Erica Seidel interview Hilton Worldwide CMO Geraldine Calpin for an inside look into the hotel chain's biggest and boldest campaign ever.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/stop-clicking-around-hiltons-cmo-rallied-100-year-old-company-no-1-192037
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