Another personal obsession:The 3 things to look for in a customer-centric marketing tool

With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/3-things-look-customer-centric-marketing-tool-191878
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