Another personal obsession:Are you ready for the attribution changes coming to Google AdWords?

If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ready-attribution-changes-coming-google-adwords-235295
via Mister Fire