Another personal obsession:Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/phrase-broad-broad-match-modifier-exact-whats-next-best-match-type-235281
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