Another personal obsession:TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/tvsquared-adds-tv-performance-tracking-partnering-liveramps-identitylink-235771
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