Another personal obsession:Google beefs up mobile app insights with new AdMob API

There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user retention.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-beefs-up-mobile-app-insights-with-new-admob-api-267479
via Mister Fire