Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.
The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
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It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.
Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.
What’s on a cover letter?
Before you can get started writing your cover letter, there are a few components you must have.
Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.
Opener: Write a catchy introduction that explains why you’re interested in the role.
Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.
Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.
What does a cover letter look like?
In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our fillable examples below to see how you should organize the content of your cover letter.
Customizable Cover Letter Examples
In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit.
1. Standard Cover Letter Example
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This standard cover letter hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities at your current role. You also have the chance to describe the challenges you’ve mastered at previous roles, showing that you’re capable of facing any problem that comes your way.
Why We Love It
We love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.
2. Data-Driven Cover Letter Sample
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Numbers are worth a million words — or that’s how the saying should probably go (if only we could include pictures in cover letters). Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention. Most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.
Why We Love It
We love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement. If you’re in a creative industry, for instance, you can include the number of creative assets you designed for your current company.
3. Entry-Level Cover Letter Example
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Applying to your first job can be stress-inducing, to say the least. You can increase your chances of getting that first interview by including a cover letter that explains how your education can help you succeed in the role you applied for.
Look no further than this example from HubSpot. While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes. You can then convey how you can leverage your knowledge to help your target company reach their goals.
Why We Love It
We love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.
Looking for more? Download the entire kit below.
Best Cover Letter Examples
What does a good cover letter look like in practice, and how can you make yours stand out? We found six examples from job seekers who decided to do things a bit differently.
Note: Some of these cover letters contain real company names and NSFW language that we've covered up.
1. The Cover Letter That Explains 'Why,' Not Just 'How'
We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?
The Muse, a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.
Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, that probably would eventually be revealed in an interview.
Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.
If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.
Why This Is A Great Cover Letter
This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.
2. The 'We're Meant for Each Other' Cover Letter
This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.
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"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here). Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.
The cover letter sang references to a relationship we didn't even know we had with the candidate.
The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.
(Yes, the applicant was hired).
Why This Is A Great Cover Letter
This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.
3. The Cover Letter with H.E.A.R.T.
HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.
In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.
Why This Is A Great Cover Letter
HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.
Featured Resource: 5 Free Cover Letter Templates
Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.
Short Cover Letter Examples
4. The Short-and-Sweet Cover Letter
In 2009, David Silverman penned an article for Harvard Business Review titled, “The Best Cover Letter I Ever Received.” That letter contained three complete sentences, as follows:
One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.
“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”
When you apply for a job, start by determining two things:
- Who might oversee the role — that’s often included in the description, under “reports to.” Address your letter to that individual.
- Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.
Why This Is A Great Cover Letter
The key to this standout cover letter is research — by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for them.
5. The Short Story
Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:
- Detail the experience she already has with the organization.
- Stand out to the hiring team.
You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.
Why This Is A Great Cover Letter
Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.
6. The Bare Bones Cover Letter
In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.
This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.
Why This Is A Great Cover Letter
This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.
7. The Breezy Follow-Up
In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.
Edens knows that the body of the email is prime real estate to get the hiring manager's attention, but she also doesn't want to overwhelm the recipient with too much information since a cover letter was not requested. This short cover letter is the result. You'll notice that she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.
Why This Is A Great Cover Letter
Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:
- Summarizes the expertise she has relevant to the posting
- Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
- The reader gets everything they need in an organized and thoughtful manner.
8. The Administrative Assistant Cover Letter
In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.
It’s clear that she’s passionate about not only the music industry, but Epic as a whole. She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.
This example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.
Why This Is A Great Cover Letter
In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she’d be able to start with very few hiccups getting up to speed.
9. The Internship Cover Letter
Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.
The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:
- Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying to a business analyst position, so mentioning their involvement in a FinTech group makes sense.
- Previous internships in relevant fields: Our applicant points out that they’ve previously interned as a Business Analyst at another firm. Pointing out that they’ve done the role previously will help make their case for fit.
- Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bi-lingual support, knowing multiple languages is an asset.
Why This Is A Great Cover Letter
This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.
Creative Cover Letter Examples
10. The Brutally Honest Cover Letter
Then, there are the occasions when your future boss might appreciate honesty — in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “the best cover letter” (which he received while he was with Squarespace):
As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.
“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”
Why This Is A Great Cover Letter
The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while demonstrating why they are a good fit for the role.
11. The Pivot Cover Letter
Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.
In this cover letter example, the applicant is pivoting to a career in UX. Not only does she make the case for why she should be hired, she shows the recruiter by using a simple, but effective design scheme that shows off her skills. It’s clean but effective.
Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.
Why This Is A Great Cover Letter
This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.
12. The Graphic Design Cover Letter
When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.
It’s got so much going for it:
- Pop of color
- Clean layout
- Interesting fonts
In addition to the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.
Why This Is A Great Cover Letter
This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.
Job Cover Letter Examples
Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience. The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.
13. Consulting Internship Cover Letter Example
Many internship applicants are early on in their careers or still in college. That means they’ve yet to gather enough experience to provide tangible proof of their ability to do the job. That means that a cover letter is the place where an internship applicant can shine.
This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters. Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.
While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties it into her desired position at Quantcast Product Group.
Why This Is A Great Cover Letter
This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization. Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.
14. Nonprofit Referral Cover Letter Example
This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents. That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.
If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters! Your goal is to ensure they get information about you that they otherwise won’t get from your resume.
With only three full paragraphs, this cover letter example is short, sweet, and to-the-point. No time is wasted, and it also goes over the critical basics, such as skills and experience.
Why This Is A Great Cover Letter
This nonprofit cover letter leverages a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile. We also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.
15. General Email Inquiry Cover Letter Example
Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.
This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.
The best part about this cover letter is that it can be easily customized from one political campaign employer to the next. While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.
When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.
Why This Is A Great Cover Letter
This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email. It’s also a good example to follow if you’re still in college or have very little experience.
16. Post-Phone-Call Cover Letter Example
If you get a phone call with a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win! In your cover letter, be sure to mention that right off the bat, like this example does.
A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next. That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also contains a few more details about why they started speaking in the first place.
Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job. It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.
Why This Is A Great Cover Letter
This cover letter example leverages two things that will immediately draw the recipient’s attention: A phone call they’ve already had, and a mutual contact at their organization. The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.
17. Mission-Driven Graduate Cover Letter Example
This cover letter example from a recent B.A graduate wowed us from the very first sentence. The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.
It is so personalized to the employer’s own mission that it’s difficult to stop reading it. Even if the hiring manager is not a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone. The applicant explains at length why she’s excited to work for that specific hospital. The organization serves aboriginal populations, which aligns with her own values and research interests.
In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences support the employer’s mission. That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.
Why This Is A Great Cover Letter
If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization. This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.
18. Short Recommendation Cover Letter Example
Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company. The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information we always recommend you frontload in your letter.
This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college. Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.
The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role. We love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.
Why This Is A Great Cover Letter
This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.
19. Professor or Research Position Cover Letter Example
Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer? Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.
We love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone. The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.
She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.
Why This Is A Great Cover Letter
While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length. If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.
20. Director Cover Letter Example
This cover letter example — for a Director of Catering position at a university — does not waste any time. The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.
We love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed. If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.
As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.
Why This Is A Great Cover Letter
This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision. We love the use of formatting that doesn’t stray too much from regular cover letter conventions, and we like that the applicant kept all other paragraphs extremely brief.
21. Editorial Cover Letter Example
Applying for an editorial or journalistic position? Like a cover letter example we shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention. This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.
This immediately draws the reader in and tells them that this application is not random at all; the applicant would like to work at the newspaper because they’ve read it every morning. Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.
The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.
Why This Is A Great Cover Letter
The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself? We like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.
22. Promotion Cover Letter Example
In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career. We like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.
Not only that, but the applicant also references their experience before they started working at the employer and leverages that information to make their candidacy even more desirable.
Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter!
Why This Is A Great Cover Letter
This cover letter example does an excellent job showing the candidate’s knowledge of their current organization, while stating why they’re a natural fit for the promotion. Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.
23. Law Cover Letter Example
This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out. The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.
The applicant then goes into his skills and the feedback he’s received from previous managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded. By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only “tooting your own horn.” (In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for! But if you can cite others’ remarks, that also helps.)
At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly and still conveying the essentials of a cover letter.
Why This Is A Great Cover Letter
This short cover letter example demonstrates how to keep it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm. This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.
Take Cover
We’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here — then, have even more by getting creative with your cover letter composition.
We certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples. That defeats the purpose of personalization.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.
from Marketing https://blog.hubspot.com/marketing/best-cover-letter-examples
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.
The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.
Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.
What’s on a cover letter?
Before you can get started writing your cover letter, there are a few components you must have.
Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.
Opener: Write a catchy introduction that explains why you’re interested in the role.
Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.
Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.
What does a cover letter look like?
In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our fillable examples below to see how you should organize the content of your cover letter.
Customizable Cover Letter Examples
In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit.
1. Standard Cover Letter Example
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This standard cover letter hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities at your current role. You also have the chance to describe the challenges you’ve mastered at previous roles, showing that you’re capable of facing any problem that comes your way.
Why We Love It
We love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.
2. Data-Driven Cover Letter Sample
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Numbers are worth a million words — or that’s how the saying should probably go (if only we could include pictures in cover letters). Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention. Most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.
Why We Love It
We love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement. If you’re in a creative industry, for instance, you can include the number of creative assets you designed for your current company.
3. Entry-Level Cover Letter Example
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Applying to your first job can be stress-inducing, to say the least. You can increase your chances of getting that first interview by including a cover letter that explains how your education can help you succeed in the role you applied for.
Look no further than this example from HubSpot. While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes. You can then convey how you can leverage your knowledge to help your target company reach their goals.
Why We Love It
We love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.
Looking for more? Download the entire kit below.
Best Cover Letter Examples
What does a good cover letter look like in practice, and how can you make yours stand out? We found six examples from job seekers who decided to do things a bit differently.
Note: Some of these cover letters contain real company names and NSFW language that we've covered up.
1. The Cover Letter That Explains 'Why,' Not Just 'How'
We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?
The Muse, a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.
Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, that probably would eventually be revealed in an interview.
Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.
If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.
Why This Is A Great Cover Letter
This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.
2. The 'We're Meant for Each Other' Cover Letter
This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.
"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here). Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.
The cover letter sang references to a relationship we didn't even know we had with the candidate.
The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.
(Yes, the applicant was hired).
Why This Is A Great Cover Letter
This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.
3. The Cover Letter with H.E.A.R.T.
HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better, and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.
In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.
Why This Is A Great Cover Letter
HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.
Featured Resource: 5 Free Cover Letter Templates
Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.
Short Cover Letter Examples
4. The Short-and-Sweet Cover Letter
In 2009, David Silverman penned an article for Harvard Business Review titled, “The Best Cover Letter I Ever Received.” That letter contained three complete sentences, as follows:
One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.
“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”
When you apply for a job, start by determining two things:
- Who might oversee the role — that’s often included in the description, under “reports to.” Address your letter to that individual.
- Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.
Why This Is A Great Cover Letter
The key to this standout cover letter is research — by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for them.
5. The Short Story
Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:
- Detail the experience she already has with the organization.
- Stand out to the hiring team.
You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.
Why This Is A Great Cover Letter
Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.
6. The Bare Bones Cover Letter
In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.
This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.
Why This Is A Great Cover Letter
This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.
7. The Breezy Follow-Up
In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.
Edens knows that the body of the email is prime real estate to get the hiring manager's attention, but she also doesn't want to overwhelm the recipient with too much information since a cover letter was not requested. This short cover letter is the result. You'll notice that she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.
Why This Is A Great Cover Letter
Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:
- Summarizes the expertise she has relevant to the posting
- Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
- The reader gets everything they need in an organized and thoughtful manner.
8. The Administrative Assistant Cover Letter
In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.
It’s clear that she’s passionate about not only the music industry, but Epic as a whole. She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.
This example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.
Why This Is A Great Cover Letter
In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she’d be able to start with very few hiccups getting up to speed.
9. The Internship Cover Letter
Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.
The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:
- Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying to a business analyst position, so mentioning their involvement in a FinTech group makes sense.
- Previous internships in relevant fields: Our applicant points out that they’ve previously interned as a Business Analyst at another firm. Pointing out that they’ve done the role previously will help make their case for fit.
- Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bi-lingual support, knowing multiple languages is an asset.
Why This Is A Great Cover Letter
This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.
Creative Cover Letter Examples
10. The Brutally Honest Cover Letter
Then, there are the occasions when your future boss might appreciate honesty — in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “the best cover letter” (which he received while he was with Squarespace):
As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.
“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”
Why This Is A Great Cover Letter
The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while demonstrating why they are a good fit for the role.
11. The Pivot Cover Letter
Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.
In this cover letter example, the applicant is pivoting to a career in UX. Not only does she make the case for why she should be hired, she shows the recruiter by using a simple, but effective design scheme that shows off her skills. It’s clean but effective.
Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.
Why This Is A Great Cover Letter
This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.
12. The Graphic Design Cover Letter
When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.
It’s got so much going for it:
- Pop of color
- Clean layout
- Interesting fonts
In addition to the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.
Why This Is A Great Cover Letter
This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.
Job Cover Letter Examples
Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience. The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.
13. Consulting Internship Cover Letter Example
Many internship applicants are early on in their careers or still in college. That means they’ve yet to gather enough experience to provide tangible proof of their ability to do the job. That means that a cover letter is the place where an internship applicant can shine.
This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters. Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.
While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties it into her desired position at Quantcast Product Group.
Why This Is A Great Cover Letter
This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization. Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.
14. Nonprofit Referral Cover Letter Example
This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents. That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.
If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters! Your goal is to ensure they get information about you that they otherwise won’t get from your resume.
With only three full paragraphs, this cover letter example is short, sweet, and to-the-point. No time is wasted, and it also goes over the critical basics, such as skills and experience.
Why This Is A Great Cover Letter
This nonprofit cover letter leverages a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile. We also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.
15. General Email Inquiry Cover Letter Example
Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.
This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.
The best part about this cover letter is that it can be easily customized from one political campaign employer to the next. While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.
When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.
Why This Is A Great Cover Letter
This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email. It’s also a good example to follow if you’re still in college or have very little experience.
16. Post-Phone-Call Cover Letter Example
If you get a phone call with a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win! In your cover letter, be sure to mention that right off the bat, like this example does.
A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next. That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also contains a few more details about why they started speaking in the first place.
Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job. It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.
Why This Is A Great Cover Letter
This cover letter example leverages two things that will immediately draw the recipient’s attention: A phone call they’ve already had, and a mutual contact at their organization. The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.
17. Mission-Driven Graduate Cover Letter Example
This cover letter example from a recent B.A graduate wowed us from the very first sentence. The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.
It is so personalized to the employer’s own mission that it’s difficult to stop reading it. Even if the hiring manager is not a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone. The applicant explains at length why she’s excited to work for that specific hospital. The organization serves aboriginal populations, which aligns with her own values and research interests.
In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences support the employer’s mission. That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.
Why This Is A Great Cover Letter
If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization. This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.
18. Short Recommendation Cover Letter Example
Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company. The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information we always recommend you frontload in your letter.
This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college. Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.
The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role. We love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.
Why This Is A Great Cover Letter
This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.
19. Professor or Research Position Cover Letter Example
Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer? Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.
We love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone. The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.
She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.
Why This Is A Great Cover Letter
While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length. If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.
20. Director Cover Letter Example
This cover letter example — for a Director of Catering position at a university — does not waste any time. The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.
We love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed. If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.
As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.
Why This Is A Great Cover Letter
This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision. We love the use of formatting that doesn’t stray too much from regular cover letter conventions, and we like that the applicant kept all other paragraphs extremely brief.
21. Editorial Cover Letter Example
Applying for an editorial or journalistic position? Like a cover letter example we shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention. This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.
This immediately draws the reader in and tells them that this application is not random at all; the applicant would like to work at the newspaper because they’ve read it every morning. Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.
The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.
Why This Is A Great Cover Letter
The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself? We like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.
22. Promotion Cover Letter Example
In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career. We like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.
Not only that, but the applicant also references their experience before they started working at the employer and leverages that information to make their candidacy even more desirable.
Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter!
Why This Is A Great Cover Letter
This cover letter example does an excellent job showing the candidate’s knowledge of their current organization, while stating why they’re a natural fit for the promotion. Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.
23. Law Cover Letter Example
This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out. The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.
The applicant then goes into his skills and the feedback he’s received from previous managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded. By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only “tooting your own horn.” (In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for! But if you can cite others’ remarks, that also helps.)
At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly and still conveying the essentials of a cover letter.
Why This Is A Great Cover Letter
This short cover letter example demonstrates how to keep it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm. This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.
Take Cover
We’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here — then, have even more by getting creative with your cover letter composition.
We certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples. That defeats the purpose of personalization.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.
via Perfecte news Non connection
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