The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
But signing up for a bootcamp or going to a university for traditional courses can be quite expensive. This is where online digital marketing courses come in — but which do you choose?
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Why take marketing classes?
It's no secret that individuals who hold a bachelor's degree or an MBA in digital marketing are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend?
Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. Online marketing courses and certifications make it easy to sharpen your skills and expand your knowledge.
Jump to:
- Content Marketing
- Social Media Marketing
- SEO Marketing
- Email Marketing
- Web Development and Site Design
- Online Advertising Courses
- Other Digital Marketing Courses
Even if you’ve been in the marketing industry for several years, online marketing courses can still be of use. Whether you’re interested in a refresher course or want to learn something new — like creating a website from scratch — online courses can help you acquire the skills needed for continued success.
Want to learn more about brands and organizations that offer free courses on the list below? Scroll to the end of this post, or jump to the section.
How We Chose the Best Online Marketing Courses
The word "best" means different things to different people. For some, it's about reputation. For others, it's about how well a course suits their individual needs. "Best" can also be a sign of quality, affordability, or how well it helps learners reach a specific goal.
With those many definitions in mind, we've selected a range of courses to help you find the right course for your unique interests, needs, and budget.
Basic Online Marketing Course Benchmarks
To make it easier for you to scan our selections, we've added the following criteria to every course recommendation:
- Recommended For: This describes the high-level who and what for each course — for example, intermediate content marketers.
- Cost: Most of the courses on this list are free, but the terms will vary depending on the provider.
- Time to Complete: This section will give you an idea of how long it will take you to review the course material. This estimate could grow or shrink depending on your current skill level, engagement with the course, and whether you complete more intensive projects, assignments, or exams.
- Course Format: Different learning types need different content. This section gives you an idea of whether the course materials feature video, text, or interaction.
- Prerequisites: Most of the courses on this list have no prerequisites. That said, we’ve added a note if we think you'll have a better experience knowing something about the topic in advance.
- Certificate Availability: Some learners pursue online marketing courses in part to improve their standing on social platforms like LinkedIn. This section will tell you whether the course offers a certificate and a little information about the certificate offered.
- More About This Marketing Course: Course contents will vary, often by what the instructor feels is most important to share. This section will give you an idea of what makes this course special, with some details on what you can learn.
- Why We Like This Course: This section gives you a quick summary of why we recommended this marketing course.
More Marketing Course Benchmarks
Marketing is a broad career with many distinct skill sets. This means that choosing the right marketing courses online can be quite confusing for a beginner.
So, for broad topics like content marketing and social media marketing, we've added the extra criteria below. This can help you decide which course is the best fit for your needs.
- Skills Covered: Some courses teach a range of specific skills, while others cover broad topics across multiple chapters. This section will give you a clearer picture of what each course covers.
- Instructor Experience: If you're new to marketing, this section can help you decide whether the instructor is the best person for you to learn this topic from.
- Course Effectiveness: Looking at reviews for each course and student comments can give you an idea of how well a course can meet your expectations.
- Connection and Networking: For many learners, community engagement is important. Community forums for online learning can help beginners answer questions. They can also be a foundation for intermediate and advanced learner networking. This section describes whether training includes connection-building with other learners.
- Exercises and Assignments: Projects that give you a chance to practically apply course material are often helpful when learning a new topic. This section describes what type of assignments, if any, each online marketing course offers.
- Current and Specialized Topics: Intermediate and advanced learners often seek online courses to learn about the latest topics, tools, and concepts. This section will help you quickly see if course material is evergreen or if it’s teaching the latest trends.
Now let’s find the right online marketing course for you:
Online marketing is a broad category. We've removed the guesswork out of searching for the best marketing classes and categorized them by topic below.
Free Content Marketing Courses
Successful marketing efforts begin with excellent content. Whether you’re just starting your content marketing journey or need a quick refresher, the courses below will help you up your marketing game.
1. Content Marketing Certification - HubSpot Academy
Recommended For: Beginner and Intermediate Content Marketers and Strategists
Cost
Free.
Time to Complete
This course includes almost eight hours of content.
Course Format
12 lessons that include 54 videos and 11 quizzes to grow your content marketing and strategy knowledge.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your Content Marketing Certification by passing a one-hour exam.
More About This Marketing Course
HubSpot Academy’s content marketing certification is an ideal start for anyone who wants to learn about content marketing.
- Skills Covered: With lessons on storytelling, content idea generation, and content promotion, this course will prepare you to tackle the biggest challenge of standing out in oversaturated content platforms.
- Instructor Experience: Instructors for this course include content experts like Matthew Howells-Barby, AJ Beltis, and Justin Champion.
- Course Effectiveness: HubSpot Academy has over 530 five-star reviews on G2. This and other marketing courses at HubSpot get compliments for relevance, usefulness, and timeliness.
- Connection and Networking: This course includes a 15,000+ member online content marketing study group.
- Exercises and Assignments: This certification course includes quizzes to test course material, as well as a content marketing workbook.
- Current and Specialized Topics: Search HubSpot Academy for more intermediate and advanced courses on specialized topics like contextual marketing and measuring brand engagement.
Why We Like This Course
This marketing course offers direct, clear, and easy-to-understand lessons that can help you create exceptional content marketing brought to you by an experienced and knowledgeable team of instructors.
2. The Killer and The Poet - Copyblogger
Recommended For: Beginner Content Strategists
Cost
Free ebook, or $449/year for an annual subscription.
Time to Complete
Less than an hour.
Course Format
Thought leadership ebook.
Prerequisites
None.
Certificate Availability
None.
More About This Marketing Course
You can print out this sweet and short ebook and scan it once, or sign up for Copyblogger Academy for more learning.
- Skills Covered: An overview of content marketing in the general context of online marketing.
- Instructor Experience: Brian Clark was the founder and CEO of Copyblogger, and is currently CEO of Movement Ventures.
Why We Like This Course
This is a pleasantly asynchronous way to get started with content marketing. It's an excellent piece of thought leadership that lays the groundwork for developing your own content strategy.
3. The Strategy of Content Marketing - Coursera
Recommended For: Intermediate Content Strategists
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Five weeks of study for two to three hours per week or three weeks at six hours per week.
Course Format
This course offers five modules with a combination of videos, assessments, and readings.
Prerequisites
None.
Certificate Availability
A certificate of completion is available.
More About This Marketing Course
This course is a collaboration between UC Davis and Copyblogger. It will teach you how to use your content marketing efforts to generate leads.
- Skills Covered: This course covers general content knowledge, content strategy, customer journey mapping, and content management.
- Instructor Experience: Instructor Sonia Simone is co-owner of The Offer Accelerator, founding partner of Copyblogger, and independent content marketing coach.
- Course Effectiveness: Learners rate this beginner course 4.5 with over 4,000 reviews. It's praised for clear course design, but gets negative feedback for peer-reviewed assignment grading.
- Connection and Networking: This course features active discussion forums for engagement, troubleshooting, and networking.
- Exercises and Assignments: Besides the quizzes and readings built into the program, there are also discussion prompts and assignments. For example, submitting a website URL for peer feedback.
- Current and Specialized Topics: This is an evergreen course on content, so you may need to look elsewhere for more trending topics.
Why We Like This Course
This is just one of many excellent courses you can use to supercharge your marketing. Coursera offers a wealth of content marketing classes — so many that it might be dizzying to the first-time entrant. For example, once you've finished this course, you may want to try Viral Marketing and How to Craft Contagious Content next. If you’ve ever come across a piece of viral content and wondered how you can create something similar, this Wharton-taught course is for you.
4. How to Write Web Copy That Sells - Skillshare
Recommended For: Beginner Copywriters
Cost
Free with a 7-day trial or $32/month.
Time to Complete
Approximately one hour.
Course Format
17 video lessons.
Prerequisites
None.
Certificate Availability
This course has no certificate options.
More About This Marketing Course
Copywriting is the lifeblood of any serious content marketing effort. In this course, you’ll learn the basics of copywriting as they relate specifically to online marketing.
- Skills Covered: The course focuses on standing out among millions of other publishers in your niche, attracting your audience’s attention, and positioning your product’s features as top-tier benefits.
- Instructor Experience: Jesse Forest is a professional copywriter, educator, and the founder of Copywriting Crew.
- Course Effectiveness: Exceeds expectations for over half of the learners who completed the course, with props for helpful examples, clarity, and engaging instruction.
- Exercises and Assignments: Includes a hands-on project and worksheet to practice class teachings.
Why We Like This Course
This course offers a quick introduction to the core principles of copywriting that sells products and services. If you're new to writing for business, this is an excellent way to learn the fundamentals of digital copywriting.
5. Content Marketing for B2B Enterprises - Udemy
Recommended For: Beginner B2B Marketers
Cost
Free.
Time to Complete
Approximately one hour.
Course Format
Six sections with a total of 19 video lectures.
Prerequisites
None, but completing an introductory marketing course before could be helpful.
Certificate Availability
The free course doesn't include a certificate, but you can get a certificate of completion with the paid version of the course.
More About This Marketing Course
Like Coursera, Udemy offers a wide range of content marketing courses like this one. If you work for a B2B company, even if it’s small, this course is a must.
- Skills Covered: It covers how to write high-converting content and how to launch offers that entice downloads. It uses a real-life example for the course too — the process sales engagement platform Audienti uses to drive lead generation.
- Instructor Experience: Instructor William Flanagan is the Founder and CEO of Audienti.
- Course Effectiveness: Users offer this course a 4.5 tutorial rating. Positive reviews mention useful takeaways and analytics instruction. Critical reviews share some confusion about resources mentioned during the course, so this may be better for intermediate marketers.
- Connection and Networking: You have access to directly message the instructor through a free Slack group called Growmance. Otherwise, there isn't a chance to engage with other learners.
- Current and Specialized Topics: Some of the links and resources in this course were no longer active and may be outdated.
Why We Like This Course
It can be tough to get B2B-specific instruction on content marketing. This is because the specifics are unique for each business, and some leaders are hesitant to share their best strategies. But this evergreen course offers an excellent set of tools for B2B marketers to refine their understanding of this approach to content.
If you liked this Udemy course, you might also want to check out Copywriting Quick Start: Top FREE Writing Tools & Hacks. This course will cover hacks to help you write winning pages, posts, and articles from headline to conclusion.
6. Content SEO Course - SE Ranking Academy
Recommended For: Intermediate Content and SEO Marketers
Cost
Free.
Time to Complete
This course offers 2+ hours of content.
Course Format
Eight sections that include video lectures, practical assignments, and test assignments, as well as a final test.
Prerequisites
None.
Certificate Availability
This course offers a certificate of completion.
More About This Online Marketing Course
Content SEO is designed to teach anyone to write content that both people and search engines will love.
- Skills Covered: From doing keyword research and picking the topics suitable to users at different stages of the buying cycle to writing SEO-friendly content and measuring its performance, the course will walk you through every stage of content creation.
- Instructor Experience: Joe Williams is founder and content creator for Tribe SEO and a contributor to Search Engine Watch.
- Course Effectiveness: Reviews for courses on the SE Ranking platform range are highly rated, and emphasize quality SEO instruction.
- Connection and Networking: This course has limited options for networking or interaction with other learners.
- Exercises and Assignments: Practical assignments are useful and detailed. For example, optimizing a content page for search following specific instructions.
- Current and Specialized Topics: This is an evergreen course, but offers an easy way for learners to offer feedback to add new content to the course.
Why We Like This Course
This online marketing course combines content marketing with another highly-valued skill, SEO. This combination helps learners make the most of their learning time and combines a range of important skill sets.
Free Social Media Marketing Courses
If you’re not using social media for marketing purposes, you’re missing out. Each social platform requires specialized content so you’ll want to keep current on best practices and trends. For example, what may work on Facebook may not be as effective on a platform like TikTok.
The courses below will help you make awesome social media campaigns in addition to learning how to analyze campaign metrics.
7. Social Media Marketing Certification Course - HubSpot Academy
Recommended For: Beginner and Intermediate Social Media Managers and Marketers
Cost
Free.
Time to Complete
This course includes over five hours of content.
Course Format
Eight lessons that include 38 videos and 29 quizzes to test your social media acumen.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your Social Media Certification by passing a one-hour exam.
More About This Online Marketing Course
Discover how to use social media to amplify your brand, attract new customers, and build meaningful online relationships for your business with this free certification course.
- Skills Covered: Comprehensive course on the basics of social media strategies and tactics.
- Instructor Experience: Twenty professionals contribute their knowledge to this course, including Mari Smith, Christina Garnett, and Ai Addyson-Zhang.
- Course Effectiveness: A quick search on LinkedIn shows the widespread appreciation for this free social media marketing course that’s not only popular with professionals wanting to learn about social media, but also college marketing programs.
- Connection and Networking: This course has limited options for networking or interaction with other learners.
- Exercises and Assignments: This certification course includes both pre- and post-learning quizzes to test learner know-how.
- Current and Specialized Topics: Besides the certification course, there are 90+ lessons on HubSpot Academy that cover trending or related topics.
Why We Like This Course
This is one of several globally-recognized marketing certifications from HubSpot. It has a thorough introduction and up-to-date insights for social media marketing and management. You can jump into your social media certification, or start with platform-specific learning. For example, HubSpot’s free Instagram training course offers lessons on Instagram strategy, attracting followers, content, and more.
Whether you're a beginner or just want to refresh your certification, this is an exceptional online marketing course.
8. How to Use TikTok for Business - Udemy
Recommended For: TikTok Beginners
Cost
Free.
Time to Complete
This course includes almost two hours of content.
Course Format
36 video lessons, split into three sections. The paid version of the course also includes instructor Q&A and direct messaging.
Prerequisites
Access to a smartphone.
Certificate Availability
While the free course doesn't include a certificate of completion, you can get a certificate with the paid version of the course.
More About This Online Marketing Course
TikTok used to be a new, rising platform, but now it’s a preeminent social media channel — sitting among major players such as Instagram and Facebook.
- Skills Covered: With this course, you’ll learn everything from creating a Pro account campaign setup for marketing your business on the trendiest social platform.
- Instructor Experience: Scott D. Clary is host of the Success Story podcast and a sales and marketing executive.
- Course Effectiveness: This course is quite basic, and gets praise for its clear and direct presentation. Critical reviews mention a lack of practical examples and techniques for getting views on this video platform.
- Exercises and Assignments: This course offers four practical class projects that ask learners to think specifically about how to use the platform for their brand.
Why We Like This Course
Clear instruction is helpful when you're first learning a social platform. This is a great course to start your TikTok education so that you have a solid foundation to build on.
9. Diploma in Social Media Strategy - Alison
Recommended For: Beginner Social Media Marketers
Cost
Free.
Time to Complete
10-15 hours.
Course Format
14 learning modules that include videos, quizzes, and online chat support.
Prerequisites
None.
Certificate Availability
This online marketing course offers a CPD-accredited diploma. While the course is free, there is a charge for the diploma.
More About This Online Marketing Course
Alison’s diploma in social media strategy is an excellent foundation for those who’d like to expand upon platform-specific skills or jump into social media marketing.
- Skills Covered: This course will not only prepare you for a social media strategist role, but teach you cross-over skills such as community management and social media customer service.
- Instructor Experience: There is limited information about who is teaching this course.
- Course Effectiveness: Users offer feedback on this platform with a thumbs up or two thumbs up, and there are almost 200 positive reviews.
- Exercises and Assignments: There is a review quiz for each module.
Why We Like This Course
This course is helpful for learners who like to learn about a topic from many different angles. This course covers social media history, career expectations, community management, and more.
10. Social Media Marketing Professional Certificate - Meta BluePrint
Recommended For: Beginner Social Media Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Varies.
Course Format
This is a self-guided course.
Prerequisites
None.
Certificate Availability
This course comes with a shareable certificate. It can also help you prepare for the Meta Certified Digital Marketing Associate exam.
More About This Online Marketing Course
This Meta Blueprint certification course is a strong primer on using the Meta Business Suite (formerly known as Facebook Business Manager) to jumpstart your social media strategy.
- Skills Covered: This course includes introductory coursework on social media marketing and management.
- Instructor Experience: The professor for this course is Anke Audenaert, an experienced educator, digital marketer, and CEO.
- Course Effectiveness: Learners rate this beginner course 4.9/5 with over 15,000 reviews.
Why We Like This Course
This online marketing course for social media is available in nine different languages. Plus, it's a professional-level course from one of the top social media platforms.
11. Social Media Analytics - Quintly
Recommended For: Beginner Social Media Analysts
Cost
Free.
Time to Complete
This is a self-guided course, but if you plan to take notes or test out ideas, it will probably take at least two hours to complete.
Course Format
This is an online social media analytics course that packs videos, text, useful assets, and quizzes into 23 lessons.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Online Marketing Course
The posts you create on social media platforms are only part of the story. What about the likes, shares, and comments you receive? How can you glean insights so that you can improve your strategy?
- Skills Covered: This course offers a strong platform-agnostic introduction on analytics, goal-setting, and reporting.
- Instructor Experience: Milan Vukas hosts the videos in this course. Based on the range and depth of course material, there could also be other collaborators who helped to create this useful course.
- Course Effectiveness: This course has many five-star reviews. It also offers unique and useful social analytics insights for beginner and intermediate marketers.
- Exercises and Assignments: Each section of learning includes a quiz to test learner understanding.
Why We Like This Course
This is a useful course for understanding the big picture of social media analytics and how to organize and understand social media data. Once you have this knowledge, it will be easier to use analytics to refine your social media strategy.
12. Social Media Quickstarter - Constant Contact
Recommended For: Beginner Social Media Marketers
Cost
Free.
Time to Complete
Varies, self-paced learning.
Course Format
This course is a set of social media marketing blog posts from Constant Contact.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Online Marketing Course
If you don’t love video-based courses, this is the social media course for you. You can read the sections at your own pace and return as you wish. This resource is super helpful if you are looking for vocabulary or instruction on tactics for platforms like Facebook or LinkedIn.
- Skills Covered: Practical information about marketing your brand on four major platforms: Facebook, X (Twitter), LinkedIn, and Pinterest (with Google Business Profile as a bonus).
- Instructor Experience: Content strategy and business professionals Miranda Paquet and Ryan Pinkham wrote most of the posts in this series.
- Course Effectiveness: Blogs in this series are well-written and easy to understand for beginners. Otherwise, this learning is self-directed and there isn't an option for learners to leave comments.
- Current and Specialized Topics: While the content in this series is recently updated, it is a beginner course that focuses on the basics of each social media platform.
Why We Like This Course
This course is an easy-to-navigate collection of comprehensive blog posts. This makes it a great resource for problem-solving and answering urgent questions for social media beginners.
13. Become a Social Media Marketer - LinkedIn Learning
Recommended For: Beginner Social Media Marketers
Cost
Free with a one-month trial or $19.99/month for an annual subscription.
Time to Complete
This course includes just over six hours of content.
Course Format
The "Become a Social Media Marketer" course is a compilation of videos from different online teachers, curated for this topic. You can view most videos on a tablet or phone as well as your desktop or laptop computer.
Prerequisites
None.
Certificate Availability
This course offers a LinkedIn certificate of completion.
More About This Marketing Course
Looking for a LinkedIn credential to display while also learning the fundamentals of social media marketing? This course from LinkedIn Learning will position you for success as you seek social media marketing roles.
- Skills Covered: This online course focuses on three platforms: Facebook, Twitter, and Instagram. You’ll also learn about measuring your social media marketing ROI.
- Instructor Experience: Five different instructors contribute videos to this online course. Their collective experience includes years of professional marketing, higher education, and social media management.
- Course Effectiveness: The average learner review rating for videos in this course is 4.7, and comments are generally positive. Lower ratings mention a lack of images to support the ideas in the videos.
- Connection and Networking: Individual videos have a Q&A tab where learners can ask questions, or share insights.
- Exercises and Assignments: Some videos include simple assignments, and most videos offer quizzes for testing what you've learned.
Why We Like This Course
This is a basic compilation of videos you can watch any time during your free trial. It's best for social media beginners who are just beginning to understand social media marketing. It's also a good introduction to developing social media skills and strategies.
Free SEO Marketing Courses
Your superb content is only effective if users can find it. That’s why search engine optimization (SEO) is so important. Learn SEO best practices with the courses below.
14. SEO Training Certification - HubSpot Academy
Recommended For: Beginner SEO Marketers
Cost
Free.
Time to Complete
This course includes four hours of content.
Course Format
Six lessons, with 26 videos and five quizzes to confirm understanding.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your SEO Certification by passing a one-hour exam.
More About This Marketing Course
Whether you’re a general marketer looking to strengthen your SEO skills, or a professional applying for SEO marketing roles, you can create a strong foundation with HubSpot Academy’s SEO Training Certification. It covers all facets of the discipline — from on-page optimization to SEO reporting.
Why We Like This Course
Instead of focusing on a single aspect of SEO, this course covers a range of SEO skills. Instructors present every lesson in a friendly and transparent way. This encourages learners to keep exploring the topics that are most useful to them.
15. SEO Training Course by Moz - Udemy
Recommended For: Intermediate SEO Marketers
Cost
Free.
Time to Complete
This course offers almost four hours of instructional content.
Course Format
18 video lectures offered in seven sections.
Prerequisites
None.
Certificate Availability
Like other Udemy courses, you're not able to get a certificate with the free course. That said, you can get a certificate of completion with the paid version of the course.
More About This Marketing Course
This SEO training course by Moz delves a little more deeply into technical SEO topics, such as site audits and structure. For that reason, we recommend it if you already have some SEO knowledge and are looking to skill up in your role.
Why We Like This Course
This course jumps from basic SEO skills to more advanced strategy and tasks. For example, instead of just covering keyword selection, this lecture covers building a keyword map.
16. SEO Specialization - Coursera
Recommended For: Advanced SEO Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Flexible schedule, but the recommended timeline is three months, 10 hours per week.
Course Format
Five-course series with lectures, readings, and assignments.
Prerequisites
None.
Certificate Availability
Option to complete a career certificate.
More About This Marketing Course
Created by UC Davis, this SEO course is an excellent primer for true beginners in the field. You’ll learn how Google ranks websites, which factors it takes into account, and which other branches of marketing — such as content marketing — can help you rank better.
Why We Like This Course
This SEO course is a big time investment, but if you want to learn as much as you can about Google-specific SEO, this course is for you. Besides SEO concepts, it also covers skill sets like competitive web page analysis, developing influencer relationships, and local SEO.
17. SEO Toolkit Course - Semrush
Recommended For: Beginner and Intermediate SEO Marketers Using Semrush
Cost
Free.
Time to Complete
Approximately one hour.
Course Format
This course has 15 sections, with a video and quiz for each section. Each lesson includes a "Related materials" tab with resources you can use to test your new knowledge.
Prerequisites
None.
Certificate Availability
Following course completion, you have three attempts to complete an exam for a Semrush Academy certificate.
More About This Marketing Course
This SEO toolkit course is specifically suited to current subscribers of Semrush, one of the leading SEO tools in the market. In this class, you’ll learn how to use each of Semrush’s reports and tabs — such as Keyword Analytics and Organic Traffic Insights — to boost your SEO strategy.
Why We Like This Course
SEO professionals rely heavily on tools to collect and analyze search engine data. This comprehensive course offers a clear and simple way for you to learn SEO principles by using this top industry tool.
We also recommend it if you’ve accepted a role where Semrush will be a primary tool, or if you’re applying to roles with Semrush as one of the required skills.
18. Online SEO Training - Yoast
Recommended For: Beginner SEO Marketers Using WordPress
Cost
Free, or $99/year for Yoast SEO Premium.
Time to Complete
Varies by course. For example, the "What is SEO?" course has about five hours of content.
Course Format
This online marketing course combines video lectures with readings and quizzes. It also includes lists of terms, which is a helpful add for beginners.
Prerequisites
None.
Certificate Availability
A certificate of completion is available upon completion of each course.
More About This Marketing Course
Yoast’s SEO training course is a fantastic choice for current WordPress developers looking to build their SEO skills. It's also excellent for prospective SEO professionals who know they’ll be working primarily on a WordPress website. In this class, you’ll not only learn SEO basics, but how to use WordPress and the Yoast SEO plugin.
Why We Like This Course
Yoast SEO courses are both focused and specific. So, if you use WordPress and want to learn more about SEO on the platform, these courses are an exceptional place to start learning.
Free Email Marketing Courses
Email campaigns feeling a little lackluster? We’ve got you covered. Increase open rates with snappy subject lines that make your audience want to click. Create engaging copy that has them asking for more.
Learn how to create email campaigns that stand out with the list of courses below.
19. Email Marketing Certification Course - HubSpot
Recommended For: Beginner and Intermediate Email Marketers
Cost
Free.
Time to Complete
This course offers four hours of learning content.
Course Format
Over nine lessons, this training includes 31 videos and nine quizzes.
Prerequisites
None.
Certificate Availability
After course completion, you can get your Email Marketing Certification by passing a one-hour exam.
More About This Marketing Course
HubSpot Academy's Email Marketing Certification includes both beginner and intermediate email skill sets. Beginners will appreciate lessons on email design, copy, and contact management. At the same time, intermediate learners have the chance to learn about email strategy, personalization, automation, analytics, and more.
Why We Like This Course
This completely free online marketing course helps beginners learn fundamentals and get a sense of the quickest ways to improve their strategy. The easy access you have in HubSpot Academy also makes it easy to return and repeat lessons when you get stuck applying what you've learned.
20. Think Outside the Box Email Marketing – Google on Coursera
Recommended For: Beginner and Intermediate Email Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
This course includes 25 hours of content.
Course Format
The four sections of this course include a total of 38 videos, 37 readings, 20 quizzes, and five assessments.
Prerequisites
None.
Certificate Availability
This course is included in the Google Digital Marketing & E-commerce Professional Certificate.
More About This Marketing Course
This course from Google Career Certificates is a fantastic way to build foundational knowledge on the topic of email marketing. You’ll not only learn how email marketing adds to a digital marketing strategy, but how to test, write, and optimize email campaigns, and track email success.
Why We Like This Course
It's a comprehensive email marketing course from a trusted source for educational content. While this course is quite comprehensive, it's also offered with a flexible schedule if you have a Coursera subscription. This means that you can learn at your own pace.
21. Email Marketing Unlocked – Neil Patel
Recommended For: Intermediate and Advanced Email Marketers
Cost
Free.
Time to Complete
This course offers about four hours of content.
Course Format
The five video lectures included in this course cover two phases — setup and optimization. It also offers templates and worksheets for each lesson.
Prerequisites
None.
Certificate Availability
No certificate options, instead the emphasis is on business results.
More About This Marketing Course
This email marketing course from Neil Patel is ideal for intermediate-to-advanced email marketers looking to improve their workflows and boost their ROI. You’ll learn how to calculate the lifetime value of your emails, test and tweak them, and identify what is working for your strategy.
Why We Like This Course
These videos, worksheets, and templates are super helpful if you understand the principles of email optimization, but are having a tough time putting them into practice.
Free Web Development and Site Design Courses
Web development and design may not be considered part of a marketer’s wheelhouse but knowing the basics could make things easier in your day-to-day — especially if you are uploading content yourself.
Being familiar with HTML and CSS is increasingly valuable as a marketer since they are the foundation of many marketing tools. Check out our top picks below.
22. Web Development Courses - CodeAcademy
Recommended For: Beginner, Intermediate, and Advanced Web Developers
Cost
Free for some courses, $17.40/month for Plus and access to all courses.
Time to Complete
Varies by topic, and this learning experience creates a personalized dashboard when you sign up. For example, the "Learn HTML" course takes approximately nine hours to complete.
Course Format
Each course combines written lessons, projects, and quizzes in an interactive online space. This helps you practice concepts as you learn them.
Prerequisites
None, but may vary by course.
Certificate Availability
Certificates are available with paid plans.
More About This Marketing Course
If you’re looking to dive headfirst into web development, CodeAcademy is an excellent resource. You can either pick a potential career path or dive into individual courses, such as the ones below:
Not sure where to start? Web development languages such as HTML and CSS are useful for most marketing and content management roles. Python is another great language for data analysis.
Why We Like This Course
This course offers a simple way to learn the sometimes complex art of coding.
These courses are an excellent resource for all levels and interests, with lots of attention to detail for meeting learner needs.
23. Learn to Code Awesome Websites in HTML, CSS, and JavaScript Course - General Assembly
Recommended For: Beginner Web Developers
Cost
Free.
Time to Complete
Varies.
Course Format
This course includes a series of projects for learners to complete, with slideshows for instruction.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Marketing Course
General Assembly is primarily known as a coding bootcamp provider, but did you know they also offer a free web development course?
General Assembly’s Dash provides an interactive format for learning HTML, CSS, and JavaScript. Rather than learning concepts through theory, you’ll learn them through building and practicing.
Why We Like This Course
This is a great way to learn coding, especially if you're a learner who needs to immediately apply new knowledge in a practical way. The course also covers popular topics such as building a website, creating a blog theme, and building a CSS robot.
Free Online Advertising & PPC Courses
While organic traffic is great, paid ads will also be part of an effective marketing strategy. Whether choosing pay-per-click ads on Google or your social media platform of choice, it’s important to use your advertising budget wisely.
The courses below will walk you through creating your first paid campaign to researching the best keywords for PPC ads.
24. Digital Advertising Certification - HubSpot Academy
Recommended For: Beginner Digital Advertising Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
Over 10 lessons, learners will view 34 videos and complete 10 quizzes.
Prerequisites
None.
Certificate Availability
On course completion, you can complete a one-hour exam to achieve your Digital Advertising Certification.
More About This Marketing Course
Advertising can be a difficult topic for beginner marketers. Is it expensive? What is the best place to advertise? Get answers to these questions and more with HubSpot Academy’s free digital advertising certification. You’ll also learn what successful advertising looks like through real-world examples.
When you’re ready to build on your knowledge, you can dive into other advertising courses from HubSpot Academy such as:
- How to Build a Paid Media Strategy
- Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads
Why We Like This Course
Besides covering the fundamental knowledge you need to begin digital advertising, this course helps you understand how advertising has evolved and how you can use those insights. For example, it doesn't just offer an overview of digital advertising channels, it goes into detail about advertising on:
- Google Ads
- Social media
- Paid search
It also covers journey-based and programmatic advertising. These insights can help ads beginners quickly start creating more effective ad strategies.
25. PPC University - WordStream
Recommended For: Beginner Pay-Per-Click Marketers
Cost
Free.
Time to Complete
Varies.
Course Format
This course is a series of ebook guides that offer PPC instruction.
Prerequisites
None.
Certificate Availability
This course doesn’t offer a certificate.
More About This Marketing Course
WordStream’s PPC University is one of the most thorough pay-per-click courses on this list, containing more than fifty self-paced lessons on online advertising — specifically social and search pay-per-click advertising.
Why We Like This Course
We recommend this course for marketers who are or will be in a role with a major PPC component. This is because PPC, like SEO, can sound simple, but gets more complex the more you learn. This self-paced format makes it easy to refer to each lesson if you encounter issues while using your new knowledge for your brand.
26. PPC Fundamentals - Semrush
Recommended For: Beginner and Intermediate PPC Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
36 sections of PPC training with the same number of short videos and tests.
Prerequisites
None.
Certificate Availability
After completing this course you have three chances to complete an exam for a Semrush Academy certificate.
More About This Marketing Course
This pay-per-click course from Semrush is an excellent alternative to WordStream if you prefer video-based learning. You'll immediately delve into campaign optimization and landing page creation. This makes this a highly practical and actionable course for the experienced marketer in a hurry.
Why We Like This Course
The structure of this course makes it simple to skip the sections you already know and focus on the topics you need to learn. The lesson transcripts and related materials are great features that appeal to a range of different learning styles and needs.
27. Copywriting 101: Crafting Your First Ad Campaign - Skillshare
Recommended For: Beginner Advertising Copywriters
Cost
Free with a 7-day trial or $32/month.
Time to Complete
This course offers almost an hour of content.
Course Format
Seven lessons in video format, with an ad campaign project to apply your new knowledge.
Prerequisites
None.
Certificate Availability
This course does not offer a certificate.
More About This Marketing Course
Just as copywriting is essential for content marketing, so it is for advertising. I would say it’s even more important, because in an ad, you only have one or two lines of text to capture your audience’s attention. Learn how to craft click-worthy ad copy in Skillshare’s Copywriting 101 course. It’s not only geared toward digital ads, but to TV and radio ads, too.
Why We Like This Course
This quick class not only teaches useful skills for ad campaigns, it also includes hands-on ad campaign projects to practice copywriting for different channels.
28. Affiliate Marketing for Beginners - Udemy
Recommended For: Beginner Affiliate Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
Taught in six sections, this course offers seven video lectures and free resources.
Prerequisites
None.
Certificate Availability
You can earn a certificate of completion with the paid version of this course.
More About This Marketing Course
Affiliate marketing is not technically advertising. But it is another way for businesses to generate leads and sales by paying external publishers a commission.
If you’re a freelancer creating an affiliate website, or a marketer working at a company with an affiliate program, this course is an excellent place to begin.
Why We Like This Course
When you're learning a new topic, like affiliate marketing, it's helpful to have a framework to follow until you're comfortable enough with the topic to create your own strategies. This course is simple and easy to understand, which makes it a great online course to learn affiliate marketing.
Other Free Digital Marketing Courses
Now that we’ve covered some marketing basics, it’s time to have a little fun. Maybe you are already a wiz at creating email and ad campaigns and want to enhance your graphic design skills.
These courses will help you create eye-catching designs, use video content, or become an image editing pro.
Graphic Design Courses
Graphic design is an in-demand skill in most marketing roles. Get started with the courses below:
Where to Start: Canva is a widely used tool to quickly create visuals for everything from email campaigns to infographics to resumes. Their course on Design Basics will help you become a better visual communicator and embrace your inner designer.
Video & YouTube
Video is one of the fastest-growing marketing mediums today. Prepare for a video marketing role or strengthen your skill set with the following courses:
Where to Start: HubSpot Academy’s video marketing course will help you create a video marketing strategy from scratch, even if you have no experience with this medium.
Experiential Marketing
Experiential marketing is an effective and personable way to connect with potential customers and generate leads. Learn how to create a winning in-person or virtual event with the following courses:
-
Event Marketing Strategist Certificate - Meeting Professionals International
-
Successful Events: Event Planning, Marketing & Management - Udemy
Where to Start: If you’re serious about becoming an experiential marketer, try Meeting Professionals International’s certificate. If you’re looking to learn more about the topic, Udemy’s course makes for an excellent foundation.
Free Marketing Certifications
Perhaps you’d like to go beyond learning a new skill for fun and are looking for something with more structure that can be used to validate your knowledge or increase your earning prospects. Completing a certified program will do just that. You get the benefits of learning a new skill and the credibility of completing a course from an industry-recognized institution.
The good news is you don’t have to spend a ton of money to achieve that. Below are our top picks for the best free marketing certifications you can get online.
Where to Start: HubSpot Academy’s Inbound Marketing Certification is an all-around effective primer for any marketing role. But if you’re specifically interested in digital marketing, try Google Digital Garage’s digital marketing course.
Benefits of a Digital Marketing Certificate
The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills. Here are a few of the top advantages of earning a digital marketing certificate.
1. Specializing in a Marketing Niche
Any experienced marketing professional will advise someone looking to enter or grow into the field to narrow their focus.
There are simply too many roles within marketing to specialize in all of them.
Certifications come in handy because they’re narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy but tactical enough to show you exactly how to execute the skill in your day-to-day work.
2. Communicating Advanced Marketing Concepts
Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer.
Sure, you can fake it ‘till you make it, but I don’t advise this route. Shibboleths will only get you so far before someone notices a gap in your experience.
Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means.
Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining which can undermine your credibility.
3. Building Your Resume
When it comes down to it, your resume will almost always precede your presence.
Before an interview or a client meeting, people will look at your resume and portfolio first to verify your skills.
Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and it’ll catch the attention of human eyes, too.
Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.
Where to Find Online Marketing Courses
The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away.
If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following platforms. They’re not all free, but they’re affordable and will provide you with up-to-date course material.
1. HubSpot Academy
HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests.
Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles.
2. Copyblogger
Copyblogger is a content marketing company that creates content about content (so meta).
Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks, emailed lessons, and other course materials.
Copyblogger adopts four pillars of content marketing success, which it delves into over the course of this class.
3. Coursera
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system.
These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule.
4. Udemy
Udemy is another online learning platform that focuses specifically on courses related to skill-building for working professionals.
One thing to note about Udemy: The classes we've highlighted are free, but the site features a myriad of other paid options for as little as $10, in some cases. Additionally, while some of the courses are free, they may require a Pro membership to get an official certificate.
If you have a good experience with a free course, try a paid one to get even more value from the content on this site.
5. WordStream
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns.
These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
6. edX
edX is another MOOC provider that features free courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University.
Like Coursera, classes are taught online and start at specific times throughout the year.
7. LinkedIn Learning (formerly Lynda.com)
LinkedIn Learning hosts hundreds of courses taught by industry experts from all around the world.
The best part of LinkedIn Learning is that the course suggestions are customized to your profile.
If you have content marketing as a skill in your LinkedIn profile, the algorithm will suggest relevant courses, such as how to start a podcast or track the ROI of a content marketing strategy.
Similarly, your role will also influence the suggestions you see. As a marketing writer, I get recommended copywriting, SEO, and social media marketing courses. If I were a data scientist, I may be recommended courses on programming languages and machine learning.
8. Alison
Alison offers over 4,000 online classes in various professional skills users can take at their own pace.
This content repository includes courses that lead to certificates and diplomas — you choose which is best for your goals.
For an even more rigorous curriculum, you can choose a learning path that combines several lessons and courses into one learning track that gives you a well-rounded learning experience.
9. Meta Blueprint
At this point, you probably already know what Meta is (formerly Facebook) and what it does.
What you might not know is that the platform offers several training and certification programs.
Meta Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. While the course materials are free, the certification exam is not and can range between $99 to $150.
Blueprint offers classes in different languages on how to use Facebook and Instagram.
10. quintly Academy
quintly is a social media analytics tool that offers courses through quintly Academy.
The self-paced course provides an overview of social media analytics, benchmarking, and goal-setting using downloadable written materials and video lessons. These courses are available to take at no cost — simply sign in to enroll for free.
11. Google Career Certificates
Google is another company you've probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise on the search engine.
You can even take a Google AdWords certification at the end of the process that helps you beef up your resume.
Google has expanded its course offerings to include other types of digital marketing, too, so check out the site for up-to-date insights for the marketing world.
12. Codecademy
Codecademy offers free, interactive coding classes that take you from bare-bones to building a fully functioning website.
The courses we've highlighted below just scratch the surface, though. Codecademy offers a variety of course topics so you can truly focus on your niche.
These classes include lectures and a workspace in the same browser window so you can see the effect of your work as you create it — how cool is that?
13. General Assembly
General Assembly offers live online courses that can be accessed for free or for a fee.
These courses specialize in technical skills and disciplines like the fundamentals of HTML5, CSS3, and Javascript.
Each one is categorized as one of five types that range from full-time immersive learning to on-demand learning. Once you choose your time commitment, simply find a course that works with your schedule.
14. Canva
Canva helps people easily make beautiful images for web design, and Canva Design School offers design courses that are valuable for any kind of storyteller.
The Creativity course explores the challenges of constant creation and innovation and how to do it well — with visuals, of course.
Become a Marketing Powerhouse with These Free Certifications
I’m sure all marketers (myself included) can agree that furthering our education in this field is a worthwhile way to advance our careers or businesses.
Earning a certificate from a reputable online course is one of the most convenient ways to accomplish this.
Whether you want to take a free online marketing class or you’d like to devote more time and resources to a paid one, you can’t go wrong with one from this list.
Just remember to focus your studying on a specific sector of marketing and develop a niche skill set — you’ll be well on your way to success as a consummate marketer.
Editor's Note: This blog post was originally published in May 2018 and has been updated for comprehensiveness and freshness.
from Marketing https://blog.hubspot.com/marketing/free-online-marketing-classes
The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
But signing up for a bootcamp or going to a university for traditional courses can be quite expensive. This is where online digital marketing courses come in — but which do you choose?
Why take marketing classes?
It's no secret that individuals who hold a bachelor's degree or an MBA in digital marketing are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend?
Given the rate at which new digital marketing technologies and software are developed, it can be overwhelming to learn through blog posts and ebooks alone. Online marketing courses and certifications make it easy to sharpen your skills and expand your knowledge.
Jump to:
- Content Marketing
- Social Media Marketing
- SEO Marketing
- Email Marketing
- Web Development and Site Design
- Online Advertising Courses
- Other Digital Marketing Courses
Even if you’ve been in the marketing industry for several years, online marketing courses can still be of use. Whether you’re interested in a refresher course or want to learn something new — like creating a website from scratch — online courses can help you acquire the skills needed for continued success.
Want to learn more about brands and organizations that offer free courses on the list below? Scroll to the end of this post, or jump to the section.
How We Chose the Best Online Marketing Courses
The word "best" means different things to different people. For some, it's about reputation. For others, it's about how well a course suits their individual needs. "Best" can also be a sign of quality, affordability, or how well it helps learners reach a specific goal.
With those many definitions in mind, we've selected a range of courses to help you find the right course for your unique interests, needs, and budget.
Basic Online Marketing Course Benchmarks
To make it easier for you to scan our selections, we've added the following criteria to every course recommendation:
- Recommended For: This describes the high-level who and what for each course — for example, intermediate content marketers.
- Cost: Most of the courses on this list are free, but the terms will vary depending on the provider.
- Time to Complete: This section will give you an idea of how long it will take you to review the course material. This estimate could grow or shrink depending on your current skill level, engagement with the course, and whether you complete more intensive projects, assignments, or exams.
- Course Format: Different learning types need different content. This section gives you an idea of whether the course materials feature video, text, or interaction.
- Prerequisites: Most of the courses on this list have no prerequisites. That said, we’ve added a note if we think you'll have a better experience knowing something about the topic in advance.
- Certificate Availability: Some learners pursue online marketing courses in part to improve their standing on social platforms like LinkedIn. This section will tell you whether the course offers a certificate and a little information about the certificate offered.
- More About This Marketing Course: Course contents will vary, often by what the instructor feels is most important to share. This section will give you an idea of what makes this course special, with some details on what you can learn.
- Why We Like This Course: This section gives you a quick summary of why we recommended this marketing course.
More Marketing Course Benchmarks
Marketing is a broad career with many distinct skill sets. This means that choosing the right marketing courses online can be quite confusing for a beginner.
So, for broad topics like content marketing and social media marketing, we've added the extra criteria below. This can help you decide which course is the best fit for your needs.
- Skills Covered: Some courses teach a range of specific skills, while others cover broad topics across multiple chapters. This section will give you a clearer picture of what each course covers.
- Instructor Experience: If you're new to marketing, this section can help you decide whether the instructor is the best person for you to learn this topic from.
- Course Effectiveness: Looking at reviews for each course and student comments can give you an idea of how well a course can meet your expectations.
- Connection and Networking: For many learners, community engagement is important. Community forums for online learning can help beginners answer questions. They can also be a foundation for intermediate and advanced learner networking. This section describes whether training includes connection-building with other learners.
- Exercises and Assignments: Projects that give you a chance to practically apply course material are often helpful when learning a new topic. This section describes what type of assignments, if any, each online marketing course offers.
- Current and Specialized Topics: Intermediate and advanced learners often seek online courses to learn about the latest topics, tools, and concepts. This section will help you quickly see if course material is evergreen or if it’s teaching the latest trends.
Now let’s find the right online marketing course for you:
Online marketing is a broad category. We've removed the guesswork out of searching for the best marketing classes and categorized them by topic below.
Free Content Marketing Courses
Successful marketing efforts begin with excellent content. Whether you’re just starting your content marketing journey or need a quick refresher, the courses below will help you up your marketing game.
1. Content Marketing Certification - HubSpot Academy
Recommended For: Beginner and Intermediate Content Marketers and Strategists
Cost
Free.
Time to Complete
This course includes almost eight hours of content.
Course Format
12 lessons that include 54 videos and 11 quizzes to grow your content marketing and strategy knowledge.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your Content Marketing Certification by passing a one-hour exam.
More About This Marketing Course
HubSpot Academy’s content marketing certification is an ideal start for anyone who wants to learn about content marketing.
- Skills Covered: With lessons on storytelling, content idea generation, and content promotion, this course will prepare you to tackle the biggest challenge of standing out in oversaturated content platforms.
- Instructor Experience: Instructors for this course include content experts like Matthew Howells-Barby, AJ Beltis, and Justin Champion.
- Course Effectiveness: HubSpot Academy has over 530 five-star reviews on G2. This and other marketing courses at HubSpot get compliments for relevance, usefulness, and timeliness.
- Connection and Networking: This course includes a 15,000+ member online content marketing study group.
- Exercises and Assignments: This certification course includes quizzes to test course material, as well as a content marketing workbook.
- Current and Specialized Topics: Search HubSpot Academy for more intermediate and advanced courses on specialized topics like contextual marketing and measuring brand engagement.
Why We Like This Course
This marketing course offers direct, clear, and easy-to-understand lessons that can help you create exceptional content marketing brought to you by an experienced and knowledgeable team of instructors.
2. The Killer and The Poet - Copyblogger
Recommended For: Beginner Content Strategists
Cost
Free ebook, or $449/year for an annual subscription.
Time to Complete
Less than an hour.
Course Format
Thought leadership ebook.
Prerequisites
None.
Certificate Availability
None.
More About This Marketing Course
You can print out this sweet and short ebook and scan it once, or sign up for Copyblogger Academy for more learning.
- Skills Covered: An overview of content marketing in the general context of online marketing.
- Instructor Experience: Brian Clark was the founder and CEO of Copyblogger, and is currently CEO of Movement Ventures.
Why We Like This Course
This is a pleasantly asynchronous way to get started with content marketing. It's an excellent piece of thought leadership that lays the groundwork for developing your own content strategy.
3. The Strategy of Content Marketing - Coursera
Recommended For: Intermediate Content Strategists
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Five weeks of study for two to three hours per week or three weeks at six hours per week.
Course Format
This course offers five modules with a combination of videos, assessments, and readings.
Prerequisites
None.
Certificate Availability
A certificate of completion is available.
More About This Marketing Course
This course is a collaboration between UC Davis and Copyblogger. It will teach you how to use your content marketing efforts to generate leads.
- Skills Covered: This course covers general content knowledge, content strategy, customer journey mapping, and content management.
- Instructor Experience: Instructor Sonia Simone is co-owner of The Offer Accelerator, founding partner of Copyblogger, and independent content marketing coach.
- Course Effectiveness: Learners rate this beginner course 4.5 with over 4,000 reviews. It's praised for clear course design, but gets negative feedback for peer-reviewed assignment grading.
- Connection and Networking: This course features active discussion forums for engagement, troubleshooting, and networking.
- Exercises and Assignments: Besides the quizzes and readings built into the program, there are also discussion prompts and assignments. For example, submitting a website URL for peer feedback.
- Current and Specialized Topics: This is an evergreen course on content, so you may need to look elsewhere for more trending topics.
Why We Like This Course
This is just one of many excellent courses you can use to supercharge your marketing. Coursera offers a wealth of content marketing classes — so many that it might be dizzying to the first-time entrant. For example, once you've finished this course, you may want to try Viral Marketing and How to Craft Contagious Content next. If you’ve ever come across a piece of viral content and wondered how you can create something similar, this Wharton-taught course is for you.
4. How to Write Web Copy That Sells - Skillshare
Recommended For: Beginner Copywriters
Cost
Free with a 7-day trial or $32/month.
Time to Complete
Approximately one hour.
Course Format
17 video lessons.
Prerequisites
None.
Certificate Availability
This course has no certificate options.
More About This Marketing Course
Copywriting is the lifeblood of any serious content marketing effort. In this course, you’ll learn the basics of copywriting as they relate specifically to online marketing.
- Skills Covered: The course focuses on standing out among millions of other publishers in your niche, attracting your audience’s attention, and positioning your product’s features as top-tier benefits.
- Instructor Experience: Jesse Forest is a professional copywriter, educator, and the founder of Copywriting Crew.
- Course Effectiveness: Exceeds expectations for over half of the learners who completed the course, with props for helpful examples, clarity, and engaging instruction.
- Exercises and Assignments: Includes a hands-on project and worksheet to practice class teachings.
Why We Like This Course
This course offers a quick introduction to the core principles of copywriting that sells products and services. If you're new to writing for business, this is an excellent way to learn the fundamentals of digital copywriting.
5. Content Marketing for B2B Enterprises - Udemy
Recommended For: Beginner B2B Marketers
Cost
Free.
Time to Complete
Approximately one hour.
Course Format
Six sections with a total of 19 video lectures.
Prerequisites
None, but completing an introductory marketing course before could be helpful.
Certificate Availability
The free course doesn't include a certificate, but you can get a certificate of completion with the paid version of the course.
More About This Marketing Course
Like Coursera, Udemy offers a wide range of content marketing courses like this one. If you work for a B2B company, even if it’s small, this course is a must.
- Skills Covered: It covers how to write high-converting content and how to launch offers that entice downloads. It uses a real-life example for the course too — the process sales engagement platform Audienti uses to drive lead generation.
- Instructor Experience: Instructor William Flanagan is the Founder and CEO of Audienti.
- Course Effectiveness: Users offer this course a 4.5 tutorial rating. Positive reviews mention useful takeaways and analytics instruction. Critical reviews share some confusion about resources mentioned during the course, so this may be better for intermediate marketers.
- Connection and Networking: You have access to directly message the instructor through a free Slack group called Growmance. Otherwise, there isn't a chance to engage with other learners.
- Current and Specialized Topics: Some of the links and resources in this course were no longer active and may be outdated.
Why We Like This Course
It can be tough to get B2B-specific instruction on content marketing. This is because the specifics are unique for each business, and some leaders are hesitant to share their best strategies. But this evergreen course offers an excellent set of tools for B2B marketers to refine their understanding of this approach to content.
If you liked this Udemy course, you might also want to check out Copywriting Quick Start: Top FREE Writing Tools & Hacks. This course will cover hacks to help you write winning pages, posts, and articles from headline to conclusion.
6. Content SEO Course - SE Ranking Academy
Recommended For: Intermediate Content and SEO Marketers
Cost
Free.
Time to Complete
This course offers 2+ hours of content.
Course Format
Eight sections that include video lectures, practical assignments, and test assignments, as well as a final test.
Prerequisites
None.
Certificate Availability
This course offers a certificate of completion.
More About This Online Marketing Course
Content SEO is designed to teach anyone to write content that both people and search engines will love.
- Skills Covered: From doing keyword research and picking the topics suitable to users at different stages of the buying cycle to writing SEO-friendly content and measuring its performance, the course will walk you through every stage of content creation.
- Instructor Experience: Joe Williams is founder and content creator for Tribe SEO and a contributor to Search Engine Watch.
- Course Effectiveness: Reviews for courses on the SE Ranking platform range are highly rated, and emphasize quality SEO instruction.
- Connection and Networking: This course has limited options for networking or interaction with other learners.
- Exercises and Assignments: Practical assignments are useful and detailed. For example, optimizing a content page for search following specific instructions.
- Current and Specialized Topics: This is an evergreen course, but offers an easy way for learners to offer feedback to add new content to the course.
Why We Like This Course
This online marketing course combines content marketing with another highly-valued skill, SEO. This combination helps learners make the most of their learning time and combines a range of important skill sets.
Free Social Media Marketing Courses
If you’re not using social media for marketing purposes, you’re missing out. Each social platform requires specialized content so you’ll want to keep current on best practices and trends. For example, what may work on Facebook may not be as effective on a platform like TikTok.
The courses below will help you make awesome social media campaigns in addition to learning how to analyze campaign metrics.
7. Social Media Marketing Certification Course - HubSpot Academy
Recommended For: Beginner and Intermediate Social Media Managers and Marketers
Cost
Free.
Time to Complete
This course includes over five hours of content.
Course Format
Eight lessons that include 38 videos and 29 quizzes to test your social media acumen.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your Social Media Certification by passing a one-hour exam.
More About This Online Marketing Course
Discover how to use social media to amplify your brand, attract new customers, and build meaningful online relationships for your business with this free certification course.
- Skills Covered: Comprehensive course on the basics of social media strategies and tactics.
- Instructor Experience: Twenty professionals contribute their knowledge to this course, including Mari Smith, Christina Garnett, and Ai Addyson-Zhang.
- Course Effectiveness: A quick search on LinkedIn shows the widespread appreciation for this free social media marketing course that’s not only popular with professionals wanting to learn about social media, but also college marketing programs.
- Connection and Networking: This course has limited options for networking or interaction with other learners.
- Exercises and Assignments: This certification course includes both pre- and post-learning quizzes to test learner know-how.
- Current and Specialized Topics: Besides the certification course, there are 90+ lessons on HubSpot Academy that cover trending or related topics.
Why We Like This Course
This is one of several globally-recognized marketing certifications from HubSpot. It has a thorough introduction and up-to-date insights for social media marketing and management. You can jump into your social media certification, or start with platform-specific learning. For example, HubSpot’s free Instagram training course offers lessons on Instagram strategy, attracting followers, content, and more.
Whether you're a beginner or just want to refresh your certification, this is an exceptional online marketing course.
8. How to Use TikTok for Business - Udemy
Recommended For: TikTok Beginners
Cost
Free.
Time to Complete
This course includes almost two hours of content.
Course Format
36 video lessons, split into three sections. The paid version of the course also includes instructor Q&A and direct messaging.
Prerequisites
Access to a smartphone.
Certificate Availability
While the free course doesn't include a certificate of completion, you can get a certificate with the paid version of the course.
More About This Online Marketing Course
TikTok used to be a new, rising platform, but now it’s a preeminent social media channel — sitting among major players such as Instagram and Facebook.
- Skills Covered: With this course, you’ll learn everything from creating a Pro account campaign setup for marketing your business on the trendiest social platform.
- Instructor Experience: Scott D. Clary is host of the Success Story podcast and a sales and marketing executive.
- Course Effectiveness: This course is quite basic, and gets praise for its clear and direct presentation. Critical reviews mention a lack of practical examples and techniques for getting views on this video platform.
- Exercises and Assignments: This course offers four practical class projects that ask learners to think specifically about how to use the platform for their brand.
Why We Like This Course
Clear instruction is helpful when you're first learning a social platform. This is a great course to start your TikTok education so that you have a solid foundation to build on.
9. Diploma in Social Media Strategy - Alison
Recommended For: Beginner Social Media Marketers
Cost
Free.
Time to Complete
10-15 hours.
Course Format
14 learning modules that include videos, quizzes, and online chat support.
Prerequisites
None.
Certificate Availability
This online marketing course offers a CPD-accredited diploma. While the course is free, there is a charge for the diploma.
More About This Online Marketing Course
Alison’s diploma in social media strategy is an excellent foundation for those who’d like to expand upon platform-specific skills or jump into social media marketing.
- Skills Covered: This course will not only prepare you for a social media strategist role, but teach you cross-over skills such as community management and social media customer service.
- Instructor Experience: There is limited information about who is teaching this course.
- Course Effectiveness: Users offer feedback on this platform with a thumbs up or two thumbs up, and there are almost 200 positive reviews.
- Exercises and Assignments: There is a review quiz for each module.
Why We Like This Course
This course is helpful for learners who like to learn about a topic from many different angles. This course covers social media history, career expectations, community management, and more.
10. Social Media Marketing Professional Certificate - Meta BluePrint
Recommended For: Beginner Social Media Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Varies.
Course Format
This is a self-guided course.
Prerequisites
None.
Certificate Availability
This course comes with a shareable certificate. It can also help you prepare for the Meta Certified Digital Marketing Associate exam.
More About This Online Marketing Course
This Meta Blueprint certification course is a strong primer on using the Meta Business Suite (formerly known as Facebook Business Manager) to jumpstart your social media strategy.
- Skills Covered: This course includes introductory coursework on social media marketing and management.
- Instructor Experience: The professor for this course is Anke Audenaert, an experienced educator, digital marketer, and CEO.
- Course Effectiveness: Learners rate this beginner course 4.9/5 with over 15,000 reviews.
Why We Like This Course
This online marketing course for social media is available in nine different languages. Plus, it's a professional-level course from one of the top social media platforms.
11. Social Media Analytics - Quintly
Recommended For: Beginner Social Media Analysts
Cost
Free.
Time to Complete
This is a self-guided course, but if you plan to take notes or test out ideas, it will probably take at least two hours to complete.
Course Format
This is an online social media analytics course that packs videos, text, useful assets, and quizzes into 23 lessons.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Online Marketing Course
The posts you create on social media platforms are only part of the story. What about the likes, shares, and comments you receive? How can you glean insights so that you can improve your strategy?
- Skills Covered: This course offers a strong platform-agnostic introduction on analytics, goal-setting, and reporting.
- Instructor Experience: Milan Vukas hosts the videos in this course. Based on the range and depth of course material, there could also be other collaborators who helped to create this useful course.
- Course Effectiveness: This course has many five-star reviews. It also offers unique and useful social analytics insights for beginner and intermediate marketers.
- Exercises and Assignments: Each section of learning includes a quiz to test learner understanding.
Why We Like This Course
This is a useful course for understanding the big picture of social media analytics and how to organize and understand social media data. Once you have this knowledge, it will be easier to use analytics to refine your social media strategy.
12. Social Media Quickstarter - Constant Contact
Recommended For: Beginner Social Media Marketers
Cost
Free.
Time to Complete
Varies, self-paced learning.
Course Format
This course is a set of social media marketing blog posts from Constant Contact.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Online Marketing Course
If you don’t love video-based courses, this is the social media course for you. You can read the sections at your own pace and return as you wish. This resource is super helpful if you are looking for vocabulary or instruction on tactics for platforms like Facebook or LinkedIn.
- Skills Covered: Practical information about marketing your brand on four major platforms: Facebook, X (Twitter), LinkedIn, and Pinterest (with Google Business Profile as a bonus).
- Instructor Experience: Content strategy and business professionals Miranda Paquet and Ryan Pinkham wrote most of the posts in this series.
- Course Effectiveness: Blogs in this series are well-written and easy to understand for beginners. Otherwise, this learning is self-directed and there isn't an option for learners to leave comments.
- Current and Specialized Topics: While the content in this series is recently updated, it is a beginner course that focuses on the basics of each social media platform.
Why We Like This Course
This course is an easy-to-navigate collection of comprehensive blog posts. This makes it a great resource for problem-solving and answering urgent questions for social media beginners.
13. Become a Social Media Marketer - LinkedIn Learning
Recommended For: Beginner Social Media Marketers
Cost
Free with a one-month trial or $19.99/month for an annual subscription.
Time to Complete
This course includes just over six hours of content.
Course Format
The "Become a Social Media Marketer" course is a compilation of videos from different online teachers, curated for this topic. You can view most videos on a tablet or phone as well as your desktop or laptop computer.
Prerequisites
None.
Certificate Availability
This course offers a LinkedIn certificate of completion.
More About This Marketing Course
Looking for a LinkedIn credential to display while also learning the fundamentals of social media marketing? This course from LinkedIn Learning will position you for success as you seek social media marketing roles.
- Skills Covered: This online course focuses on three platforms: Facebook, Twitter, and Instagram. You’ll also learn about measuring your social media marketing ROI.
- Instructor Experience: Five different instructors contribute videos to this online course. Their collective experience includes years of professional marketing, higher education, and social media management.
- Course Effectiveness: The average learner review rating for videos in this course is 4.7, and comments are generally positive. Lower ratings mention a lack of images to support the ideas in the videos.
- Connection and Networking: Individual videos have a Q&A tab where learners can ask questions, or share insights.
- Exercises and Assignments: Some videos include simple assignments, and most videos offer quizzes for testing what you've learned.
Why We Like This Course
This is a basic compilation of videos you can watch any time during your free trial. It's best for social media beginners who are just beginning to understand social media marketing. It's also a good introduction to developing social media skills and strategies.
Free SEO Marketing Courses
Your superb content is only effective if users can find it. That’s why search engine optimization (SEO) is so important. Learn SEO best practices with the courses below.
14. SEO Training Certification - HubSpot Academy
Recommended For: Beginner SEO Marketers
Cost
Free.
Time to Complete
This course includes four hours of content.
Course Format
Six lessons, with 26 videos and five quizzes to confirm understanding.
Prerequisites
None.
Certificate Availability
After completing this course, you can get your SEO Certification by passing a one-hour exam.
More About This Marketing Course
Whether you’re a general marketer looking to strengthen your SEO skills, or a professional applying for SEO marketing roles, you can create a strong foundation with HubSpot Academy’s SEO Training Certification. It covers all facets of the discipline — from on-page optimization to SEO reporting.
Why We Like This Course
Instead of focusing on a single aspect of SEO, this course covers a range of SEO skills. Instructors present every lesson in a friendly and transparent way. This encourages learners to keep exploring the topics that are most useful to them.
15. SEO Training Course by Moz - Udemy
Recommended For: Intermediate SEO Marketers
Cost
Free.
Time to Complete
This course offers almost four hours of instructional content.
Course Format
18 video lectures offered in seven sections.
Prerequisites
None.
Certificate Availability
Like other Udemy courses, you're not able to get a certificate with the free course. That said, you can get a certificate of completion with the paid version of the course.
More About This Marketing Course
This SEO training course by Moz delves a little more deeply into technical SEO topics, such as site audits and structure. For that reason, we recommend it if you already have some SEO knowledge and are looking to skill up in your role.
Why We Like This Course
This course jumps from basic SEO skills to more advanced strategy and tasks. For example, instead of just covering keyword selection, this lecture covers building a keyword map.
16. SEO Specialization - Coursera
Recommended For: Advanced SEO Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
Flexible schedule, but the recommended timeline is three months, 10 hours per week.
Course Format
Five-course series with lectures, readings, and assignments.
Prerequisites
None.
Certificate Availability
Option to complete a career certificate.
More About This Marketing Course
Created by UC Davis, this SEO course is an excellent primer for true beginners in the field. You’ll learn how Google ranks websites, which factors it takes into account, and which other branches of marketing — such as content marketing — can help you rank better.
Why We Like This Course
This SEO course is a big time investment, but if you want to learn as much as you can about Google-specific SEO, this course is for you. Besides SEO concepts, it also covers skill sets like competitive web page analysis, developing influencer relationships, and local SEO.
17. SEO Toolkit Course - Semrush
Recommended For: Beginner and Intermediate SEO Marketers Using Semrush
Cost
Free.
Time to Complete
Approximately one hour.
Course Format
This course has 15 sections, with a video and quiz for each section. Each lesson includes a "Related materials" tab with resources you can use to test your new knowledge.
Prerequisites
None.
Certificate Availability
Following course completion, you have three attempts to complete an exam for a Semrush Academy certificate.
More About This Marketing Course
This SEO toolkit course is specifically suited to current subscribers of Semrush, one of the leading SEO tools in the market. In this class, you’ll learn how to use each of Semrush’s reports and tabs — such as Keyword Analytics and Organic Traffic Insights — to boost your SEO strategy.
Why We Like This Course
SEO professionals rely heavily on tools to collect and analyze search engine data. This comprehensive course offers a clear and simple way for you to learn SEO principles by using this top industry tool.
We also recommend it if you’ve accepted a role where Semrush will be a primary tool, or if you’re applying to roles with Semrush as one of the required skills.
18. Online SEO Training - Yoast
Recommended For: Beginner SEO Marketers Using WordPress
Cost
Free, or $99/year for Yoast SEO Premium.
Time to Complete
Varies by course. For example, the "What is SEO?" course has about five hours of content.
Course Format
This online marketing course combines video lectures with readings and quizzes. It also includes lists of terms, which is a helpful add for beginners.
Prerequisites
None.
Certificate Availability
A certificate of completion is available upon completion of each course.
More About This Marketing Course
Yoast’s SEO training course is a fantastic choice for current WordPress developers looking to build their SEO skills. It's also excellent for prospective SEO professionals who know they’ll be working primarily on a WordPress website. In this class, you’ll not only learn SEO basics, but how to use WordPress and the Yoast SEO plugin.
Why We Like This Course
Yoast SEO courses are both focused and specific. So, if you use WordPress and want to learn more about SEO on the platform, these courses are an exceptional place to start learning.
Free Email Marketing Courses
Email campaigns feeling a little lackluster? We’ve got you covered. Increase open rates with snappy subject lines that make your audience want to click. Create engaging copy that has them asking for more.
Learn how to create email campaigns that stand out with the list of courses below.
19. Email Marketing Certification Course - HubSpot
Recommended For: Beginner and Intermediate Email Marketers
Cost
Free.
Time to Complete
This course offers four hours of learning content.
Course Format
Over nine lessons, this training includes 31 videos and nine quizzes.
Prerequisites
None.
Certificate Availability
After course completion, you can get your Email Marketing Certification by passing a one-hour exam.
More About This Marketing Course
HubSpot Academy's Email Marketing Certification includes both beginner and intermediate email skill sets. Beginners will appreciate lessons on email design, copy, and contact management. At the same time, intermediate learners have the chance to learn about email strategy, personalization, automation, analytics, and more.
Why We Like This Course
This completely free online marketing course helps beginners learn fundamentals and get a sense of the quickest ways to improve their strategy. The easy access you have in HubSpot Academy also makes it easy to return and repeat lessons when you get stuck applying what you've learned.
20. Think Outside the Box Email Marketing – Google on Coursera
Recommended For: Beginner and Intermediate Email Marketers
Cost
Free with a 7-day free trial or $59/month for a Coursera Plus subscription.
Time to Complete
This course includes 25 hours of content.
Course Format
The four sections of this course include a total of 38 videos, 37 readings, 20 quizzes, and five assessments.
Prerequisites
None.
Certificate Availability
This course is included in the Google Digital Marketing & E-commerce Professional Certificate.
More About This Marketing Course
This course from Google Career Certificates is a fantastic way to build foundational knowledge on the topic of email marketing. You’ll not only learn how email marketing adds to a digital marketing strategy, but how to test, write, and optimize email campaigns, and track email success.
Why We Like This Course
It's a comprehensive email marketing course from a trusted source for educational content. While this course is quite comprehensive, it's also offered with a flexible schedule if you have a Coursera subscription. This means that you can learn at your own pace.
21. Email Marketing Unlocked – Neil Patel
Recommended For: Intermediate and Advanced Email Marketers
Cost
Free.
Time to Complete
This course offers about four hours of content.
Course Format
The five video lectures included in this course cover two phases — setup and optimization. It also offers templates and worksheets for each lesson.
Prerequisites
None.
Certificate Availability
No certificate options, instead the emphasis is on business results.
More About This Marketing Course
This email marketing course from Neil Patel is ideal for intermediate-to-advanced email marketers looking to improve their workflows and boost their ROI. You’ll learn how to calculate the lifetime value of your emails, test and tweak them, and identify what is working for your strategy.
Why We Like This Course
These videos, worksheets, and templates are super helpful if you understand the principles of email optimization, but are having a tough time putting them into practice.
Free Web Development and Site Design Courses
Web development and design may not be considered part of a marketer’s wheelhouse but knowing the basics could make things easier in your day-to-day — especially if you are uploading content yourself.
Being familiar with HTML and CSS is increasingly valuable as a marketer since they are the foundation of many marketing tools. Check out our top picks below.
22. Web Development Courses - CodeAcademy
Recommended For: Beginner, Intermediate, and Advanced Web Developers
Cost
Free for some courses, $17.40/month for Plus and access to all courses.
Time to Complete
Varies by topic, and this learning experience creates a personalized dashboard when you sign up. For example, the "Learn HTML" course takes approximately nine hours to complete.
Course Format
Each course combines written lessons, projects, and quizzes in an interactive online space. This helps you practice concepts as you learn them.
Prerequisites
None, but may vary by course.
Certificate Availability
Certificates are available with paid plans.
More About This Marketing Course
If you’re looking to dive headfirst into web development, CodeAcademy is an excellent resource. You can either pick a potential career path or dive into individual courses, such as the ones below:
Not sure where to start? Web development languages such as HTML and CSS are useful for most marketing and content management roles. Python is another great language for data analysis.
Why We Like This Course
This course offers a simple way to learn the sometimes complex art of coding.
These courses are an excellent resource for all levels and interests, with lots of attention to detail for meeting learner needs.
23. Learn to Code Awesome Websites in HTML, CSS, and JavaScript Course - General Assembly
Recommended For: Beginner Web Developers
Cost
Free.
Time to Complete
Varies.
Course Format
This course includes a series of projects for learners to complete, with slideshows for instruction.
Prerequisites
None.
Certificate Availability
No certificate options.
More About This Marketing Course
General Assembly is primarily known as a coding bootcamp provider, but did you know they also offer a free web development course?
General Assembly’s Dash provides an interactive format for learning HTML, CSS, and JavaScript. Rather than learning concepts through theory, you’ll learn them through building and practicing.
Why We Like This Course
This is a great way to learn coding, especially if you're a learner who needs to immediately apply new knowledge in a practical way. The course also covers popular topics such as building a website, creating a blog theme, and building a CSS robot.
Free Online Advertising & PPC Courses
While organic traffic is great, paid ads will also be part of an effective marketing strategy. Whether choosing pay-per-click ads on Google or your social media platform of choice, it’s important to use your advertising budget wisely.
The courses below will walk you through creating your first paid campaign to researching the best keywords for PPC ads.
24. Digital Advertising Certification - HubSpot Academy
Recommended For: Beginner Digital Advertising Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
Over 10 lessons, learners will view 34 videos and complete 10 quizzes.
Prerequisites
None.
Certificate Availability
On course completion, you can complete a one-hour exam to achieve your Digital Advertising Certification.
More About This Marketing Course
Advertising can be a difficult topic for beginner marketers. Is it expensive? What is the best place to advertise? Get answers to these questions and more with HubSpot Academy’s free digital advertising certification. You’ll also learn what successful advertising looks like through real-world examples.
When you’re ready to build on your knowledge, you can dive into other advertising courses from HubSpot Academy such as:
- How to Build a Paid Media Strategy
- Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads
Why We Like This Course
Besides covering the fundamental knowledge you need to begin digital advertising, this course helps you understand how advertising has evolved and how you can use those insights. For example, it doesn't just offer an overview of digital advertising channels, it goes into detail about advertising on:
- Google Ads
- Social media
- Paid search
It also covers journey-based and programmatic advertising. These insights can help ads beginners quickly start creating more effective ad strategies.
25. PPC University - WordStream
Recommended For: Beginner Pay-Per-Click Marketers
Cost
Free.
Time to Complete
Varies.
Course Format
This course is a series of ebook guides that offer PPC instruction.
Prerequisites
None.
Certificate Availability
This course doesn’t offer a certificate.
More About This Marketing Course
WordStream’s PPC University is one of the most thorough pay-per-click courses on this list, containing more than fifty self-paced lessons on online advertising — specifically social and search pay-per-click advertising.
Why We Like This Course
We recommend this course for marketers who are or will be in a role with a major PPC component. This is because PPC, like SEO, can sound simple, but gets more complex the more you learn. This self-paced format makes it easy to refer to each lesson if you encounter issues while using your new knowledge for your brand.
26. PPC Fundamentals - Semrush
Recommended For: Beginner and Intermediate PPC Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
36 sections of PPC training with the same number of short videos and tests.
Prerequisites
None.
Certificate Availability
After completing this course you have three chances to complete an exam for a Semrush Academy certificate.
More About This Marketing Course
This pay-per-click course from Semrush is an excellent alternative to WordStream if you prefer video-based learning. You'll immediately delve into campaign optimization and landing page creation. This makes this a highly practical and actionable course for the experienced marketer in a hurry.
Why We Like This Course
The structure of this course makes it simple to skip the sections you already know and focus on the topics you need to learn. The lesson transcripts and related materials are great features that appeal to a range of different learning styles and needs.
27. Copywriting 101: Crafting Your First Ad Campaign - Skillshare
Recommended For: Beginner Advertising Copywriters
Cost
Free with a 7-day trial or $32/month.
Time to Complete
This course offers almost an hour of content.
Course Format
Seven lessons in video format, with an ad campaign project to apply your new knowledge.
Prerequisites
None.
Certificate Availability
This course does not offer a certificate.
More About This Marketing Course
Just as copywriting is essential for content marketing, so it is for advertising. I would say it’s even more important, because in an ad, you only have one or two lines of text to capture your audience’s attention. Learn how to craft click-worthy ad copy in Skillshare’s Copywriting 101 course. It’s not only geared toward digital ads, but to TV and radio ads, too.
Why We Like This Course
This quick class not only teaches useful skills for ad campaigns, it also includes hands-on ad campaign projects to practice copywriting for different channels.
28. Affiliate Marketing for Beginners - Udemy
Recommended For: Beginner Affiliate Marketers
Cost
Free.
Time to Complete
This course offers over three hours of content.
Course Format
Taught in six sections, this course offers seven video lectures and free resources.
Prerequisites
None.
Certificate Availability
You can earn a certificate of completion with the paid version of this course.
More About This Marketing Course
Affiliate marketing is not technically advertising. But it is another way for businesses to generate leads and sales by paying external publishers a commission.
If you’re a freelancer creating an affiliate website, or a marketer working at a company with an affiliate program, this course is an excellent place to begin.
Why We Like This Course
When you're learning a new topic, like affiliate marketing, it's helpful to have a framework to follow until you're comfortable enough with the topic to create your own strategies. This course is simple and easy to understand, which makes it a great online course to learn affiliate marketing.
Other Free Digital Marketing Courses
Now that we’ve covered some marketing basics, it’s time to have a little fun. Maybe you are already a wiz at creating email and ad campaigns and want to enhance your graphic design skills.
These courses will help you create eye-catching designs, use video content, or become an image editing pro.
Graphic Design Courses
Graphic design is an in-demand skill in most marketing roles. Get started with the courses below:
Where to Start: Canva is a widely used tool to quickly create visuals for everything from email campaigns to infographics to resumes. Their course on Design Basics will help you become a better visual communicator and embrace your inner designer.
Video & YouTube
Video is one of the fastest-growing marketing mediums today. Prepare for a video marketing role or strengthen your skill set with the following courses:
Where to Start: HubSpot Academy’s video marketing course will help you create a video marketing strategy from scratch, even if you have no experience with this medium.
Experiential Marketing
Experiential marketing is an effective and personable way to connect with potential customers and generate leads. Learn how to create a winning in-person or virtual event with the following courses:
-
Event Marketing Strategist Certificate - Meeting Professionals International
-
Successful Events: Event Planning, Marketing & Management - Udemy
Where to Start: If you’re serious about becoming an experiential marketer, try Meeting Professionals International’s certificate. If you’re looking to learn more about the topic, Udemy’s course makes for an excellent foundation.
Free Marketing Certifications
Perhaps you’d like to go beyond learning a new skill for fun and are looking for something with more structure that can be used to validate your knowledge or increase your earning prospects. Completing a certified program will do just that. You get the benefits of learning a new skill and the credibility of completing a course from an industry-recognized institution.
The good news is you don’t have to spend a ton of money to achieve that. Below are our top picks for the best free marketing certifications you can get online.
Where to Start: HubSpot Academy’s Inbound Marketing Certification is an all-around effective primer for any marketing role. But if you’re specifically interested in digital marketing, try Google Digital Garage’s digital marketing course.
Benefits of a Digital Marketing Certificate
The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills. Here are a few of the top advantages of earning a digital marketing certificate.
1. Specializing in a Marketing Niche
Any experienced marketing professional will advise someone looking to enter or grow into the field to narrow their focus.
There are simply too many roles within marketing to specialize in all of them.
Certifications come in handy because they’re narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy but tactical enough to show you exactly how to execute the skill in your day-to-day work.
2. Communicating Advanced Marketing Concepts
Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer.
Sure, you can fake it ‘till you make it, but I don’t advise this route. Shibboleths will only get you so far before someone notices a gap in your experience.
Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means.
Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining which can undermine your credibility.
3. Building Your Resume
When it comes down to it, your resume will almost always precede your presence.
Before an interview or a client meeting, people will look at your resume and portfolio first to verify your skills.
Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and it’ll catch the attention of human eyes, too.
Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.
Where to Find Online Marketing Courses
The free courses we mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away.
If you want to become more competitive in the job market or if you have a bit more time and resources to dedicate to furthering your education, check out the following platforms. They’re not all free, but they’re affordable and will provide you with up-to-date course material.
1. HubSpot Academy
HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests.
Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles.
2. Copyblogger
Copyblogger is a content marketing company that creates content about content (so meta).
Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks, emailed lessons, and other course materials.
Copyblogger adopts four pillars of content marketing success, which it delves into over the course of this class.
3. Coursera
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system.
These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule.
4. Udemy
Udemy is another online learning platform that focuses specifically on courses related to skill-building for working professionals.
One thing to note about Udemy: The classes we've highlighted are free, but the site features a myriad of other paid options for as little as $10, in some cases. Additionally, while some of the courses are free, they may require a Pro membership to get an official certificate.
If you have a good experience with a free course, try a paid one to get even more value from the content on this site.
5. WordStream
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns.
These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
6. edX
edX is another MOOC provider that features free courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University.
Like Coursera, classes are taught online and start at specific times throughout the year.
7. LinkedIn Learning (formerly Lynda.com)
LinkedIn Learning hosts hundreds of courses taught by industry experts from all around the world.
The best part of LinkedIn Learning is that the course suggestions are customized to your profile.
If you have content marketing as a skill in your LinkedIn profile, the algorithm will suggest relevant courses, such as how to start a podcast or track the ROI of a content marketing strategy.
Similarly, your role will also influence the suggestions you see. As a marketing writer, I get recommended copywriting, SEO, and social media marketing courses. If I were a data scientist, I may be recommended courses on programming languages and machine learning.
8. Alison
Alison offers over 4,000 online classes in various professional skills users can take at their own pace.
This content repository includes courses that lead to certificates and diplomas — you choose which is best for your goals.
For an even more rigorous curriculum, you can choose a learning path that combines several lessons and courses into one learning track that gives you a well-rounded learning experience.
9. Meta Blueprint
At this point, you probably already know what Meta is (formerly Facebook) and what it does.
What you might not know is that the platform offers several training and certification programs.
Meta Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. While the course materials are free, the certification exam is not and can range between $99 to $150.
Blueprint offers classes in different languages on how to use Facebook and Instagram.
10. quintly Academy
quintly is a social media analytics tool that offers courses through quintly Academy.
The self-paced course provides an overview of social media analytics, benchmarking, and goal-setting using downloadable written materials and video lessons. These courses are available to take at no cost — simply sign in to enroll for free.
11. Google Career Certificates
Google is another company you've probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise on the search engine.
You can even take a Google AdWords certification at the end of the process that helps you beef up your resume.
Google has expanded its course offerings to include other types of digital marketing, too, so check out the site for up-to-date insights for the marketing world.
12. Codecademy
Codecademy offers free, interactive coding classes that take you from bare-bones to building a fully functioning website.
The courses we've highlighted below just scratch the surface, though. Codecademy offers a variety of course topics so you can truly focus on your niche.
These classes include lectures and a workspace in the same browser window so you can see the effect of your work as you create it — how cool is that?
13. General Assembly
General Assembly offers live online courses that can be accessed for free or for a fee.
These courses specialize in technical skills and disciplines like the fundamentals of HTML5, CSS3, and Javascript.
Each one is categorized as one of five types that range from full-time immersive learning to on-demand learning. Once you choose your time commitment, simply find a course that works with your schedule.
14. Canva
Canva helps people easily make beautiful images for web design, and Canva Design School offers design courses that are valuable for any kind of storyteller.
The Creativity course explores the challenges of constant creation and innovation and how to do it well — with visuals, of course.
Become a Marketing Powerhouse with These Free Certifications
I’m sure all marketers (myself included) can agree that furthering our education in this field is a worthwhile way to advance our careers or businesses.
Earning a certificate from a reputable online course is one of the most convenient ways to accomplish this.
Whether you want to take a free online marketing class or you’d like to devote more time and resources to a paid one, you can’t go wrong with one from this list.
Just remember to focus your studying on a specific sector of marketing and develop a niche skill set — you’ll be well on your way to success as a consummate marketer.
Editor's Note: This blog post was originally published in May 2018 and has been updated for comprehensiveness and freshness.
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