Another personal obsession:Are Your Observed KPIs Based On Causation Or Correlation?

If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/zRcKX8EUQMM/observed-kpis-based-causation-correlation-136566
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