Another personal obsession:The Missing Link Between Shopper Marketing And E-Commerce

Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/BNnyzZclRbc/missing-link-shopper-marketing-e-commerce-136742
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