Another personal obsession:Moasis: Location Is The Key To Mobile Ad Relevance And Personalization

Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very crude and brings a...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/moasis-location-is-the-key-to-mobile-ad-relevance-and-personalization-140107
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