Another personal obsession:“We Test Everything” And Other Lies Online Marketers Tell

If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it's not a good idea.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/test-everything-lies-online-marketers-tell-139072
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