Another personal obsession:Back to school 2016: A shopping season for the books

With summer already halfway over, it's time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data that reveals what you should expect from consumers this year.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/back-school-2016-shopping-season-books-183839
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