Another personal obsession:Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's process for testing content and expanding into valuable niche publications.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/earned-engagement-fragmented-audiences-kickstart-process-enterprise-184081
via Mister Fire