Another personal obsession:In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

Only 5 percent of app users make in-app purchases yet drive much more publisher revenue than app-based advertising.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/app-purchases-dominate-ads-app-store-lifetime-revenue-hits-71-billion-183953
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