Another personal obsession:Redefining success: 3 dangers of email conversion inflation

Don't label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/%ef%bb%bf%ef%bb%bfredefining-success-3-dangers-email-conversion-inflation-183232
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