Another personal obsession:A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy

SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns, and inform the brand's marketing strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmos-view-data-analytics-help-shape-saps-marketing-message-strategy-191505
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