Another personal obsession:Digital transformation is like changing a tire while driving. Challenging… but possible.

Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/digital-transformation-like-changing-tire-driving-challenging-possible-191007
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