Another personal obsession:From insight to action: 3 common pitfalls and strategies for more actionable data

How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/insight-action-3-common-pitfalls-strategies-actionable-data-189396
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