Another personal obsession:How the ‘average user’ has ruined e-commerce experiences

Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/average-user-ruined-e-commerce-experiences-190900
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