Another personal obsession:Looking beyond the holiday purchase: understanding customer lifetime value

As the holidays approach, it's time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/looking-beyond-holiday-purchase-understanding-customer-lifetime-value-189458
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