Another personal obsession:Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/pokemon-go-generates-sales-visiting-game-players-datas-predictive-value-may-overrated-190533
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