Another personal obsession:Unruly now offers biometric measurement of video ads

The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva, and sound analysis from Moodagent.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/unruly-now-offers-biometric-measurement-video-ads-191033
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