Another personal obsession:When you buy marketing software, know that you are buying into an ecosystem

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/buy-marketing-software-know-buying-ecosystem-189991
via Mister Fire