Another personal obsession:Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers

Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/snapchats-lens-studio-app-opens-augmented-reality-format-everyone-including-self-serve-advertisers-230230
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