Another personal obsession:The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/vicious-cycle-roas-targets-killing-business-230202
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