Another personal obsession:All the right marketing technology for advanced TV media buying

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/right-marketing-technology-advanced-tv-media-buying-234352
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