Another personal obsession:Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up

The former Viacom sales exec had overseen the direct sales of Snapchat’s ads, but an increasing share of its ads are not being sold directly.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/snaps-sales-boss-jeff-lucas-steps-programmatic-sales-ramp-234320
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