Another personal obsession:Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forresters-first-report-on-media-tech-services-spending-shows-customer-experience-and-ai-are-driving-budgets-239189
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