Another personal obsession:Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-special-rates-to-smx-east-facebook-partners-with-moat-twitter-shadow-banning-more-245230
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Another personal obsession:Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. The post Rebranding your local business? Don’t start without reading these tips appeared first on...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/rebranding-your-local-business-dont-start-without-reading-these-tips-245217
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Another personal obsession:Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. The post Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/snapchat-launches-ad-marketplace-for-discover-partners-brings-commercials-to-ads-manager-245196
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Another personal obsession:Special rates to SMX East end soon!

Google’s new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. Now, it’s your turn: Join your search marketing...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smx-east-super-early-bird-rates-end-next-week-245201
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Another personal obsession:Twitter shares how it ranks search results after being accused of shadow banning accounts

The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search. The post Twitter shares how it ranks search results after being accused of shadow banning accounts appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/twitter-shares-how-it-ranks-search-results-after-being-accused-of-shadow-banning-accounts-245135
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Another personal obsession:Facebook updates video ad metrics & adds Moat as measurement partner

Advertisers will soon be able to use Moat's measurement platform to track Facebook's new Video Play metric. The post Facebook updates video ad metrics & adds Moat as measurement partner appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-updates-video-ad-metrics-adds-moat-as-measurement-partner-245177
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Another personal obsession:Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-iab-tech-lab-launches-hub-how-to-hack-a-higher-roi-more-245154
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Another personal obsession:IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-launches-primer-and-resource-hub-on-ad-oriented-blockchain-tech-245104
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Another personal obsession:Why AI for PR may be different than AI for marketing

A PR exec sees an essential difference that will keep humans in the game. The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-ai-for-pr-may-be-different-than-ai-for-marketing-245079
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Another personal obsession:5 ways to hack a higher marketing ROI

Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. The post 5 ways to hack a higher marketing ROI appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/5-ways-to-hack-a-higher-marketing-roi-245114
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Another personal obsession:Prediction About Data Usage Post-GDPR

Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned. The post Prediction About Data Usage Post-GDPR appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/prediction-about-data-usage-post-gdpr-245082
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Another personal obsession:How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events. The post How to use SEO for big ROI during back-to-school and other sales events appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-use-seo-for-big-roi-during-back-to-school-and-other-sales-events-245095
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Another personal obsession:Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-google-ads-facebook-revenue-growth-slows-programmatic-creatives-more-245107
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Another personal obsession:Rookie link-building and content outreach mistakes you won’t make twice

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. The post Rookie link-building and content outreach mistakes you won’t make twice appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/rookie-link-building-and-content-outreach-mistakes-you-wont-make-twice-245037
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Another personal obsession:How to test your programmatic creatives like a pro

Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. The post How to test your programmatic creatives like a pro appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-test-your-programmatic-creatives-like-a-pro-244778
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Another personal obsession:Brand Safety Institute debuts to offer new certification programs for digital advertisers

A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. The post Brand Safety Institute debuts to offer new certification programs for digital advertisers appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/brand-safety-institute-debuts-to-offer-new-certification-programs-for-digital-advertisers-245075
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Another personal obsession:Google allows advertisers to buy ads.txt authorized-only inventory

Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. The post Google allows advertisers to buy ads.txt authorized-only inventory appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-allows-advertisers-to-buy-ads-txt-authorized-only-inventory-245029
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