Another personal obsession:IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech

The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms. The post IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ibm-mediaocean-announce-blockchain-consortium-to-tackle-whats-wrong-with-ad-tech-244158
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