Another personal obsession:IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. The post IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-launches-primer-and-resource-hub-on-ad-oriented-blockchain-tech-245104
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