Another personal obsession:Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. The post Report: Social media sentiment not predictive of offline brand outcomes appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/report-social-media-sentiment-not-predictive-of-offline-brand-outcomes-244256
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