Another personal obsession:3 signs it’s time to make the switch to account-based analytics

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-signs-its-time-to-make-the-switch-to-account-based-analytics-251292
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