Another personal obsession:Compare 15 top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:

• Increased marketing efficiency.
• Enhanced ability to generate more and better-qualified leads.
• A multichannel view of prospect behavior.
• Better alignment of sales and marketing goals.
• Improved lead conversion and ROI.

MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.

This 48-page report includes profiles of 15 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, you need to read this report. Visit Digital Marketing Depot to download your copy.

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from Marketing Land https://marketingland.com/compare-15-top-marketing-automation-platforms-252644
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