Another personal obsession:No Credit: How advertisers miss 18% of conversions

Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID. The post No Credit: How advertisers miss 18% of conversions appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/no-credit-how-advertisers-miss-18-of-conversions-252215
via Mister Fire