Inside the closing month or so, there may be been an enormous surge in reside video broadcasting. As a result of smartphone apps like Periscope, shoppers can file reside video streams and share them with their group.
As an example, a buddy of mine now not too way back used Periscope to livestream an iPhone video of her taking walks her canines. She shared a hyperlink to the live flow into on Twitter, and a few of her followers clicked by the use of and watched her stroll her canines in exact time. Roughly unusual, alternatively on the identical time, roughly cool.
So, why are we writing about live streaming dogs-taking walks films on a merchandising and advertising web publication? On account of video broadcasting apps like Periscope (and its fairly older competitor, Meerkat) aren’t merely good for silly, merely-for-stress-free clips like that one. It may be a model new instrument that has a lot of conceivable makes use of for entrepreneurs like us. Twitter perceived to get the hint early on when they bought Periscope in February 2015, before it’d even launched.
Whereas social media sites like Instagram and Vine let users record short video clips and post them online afterward, Periscope takes a different approach, allowing users to post live video streams of what they’re doing at that very moment. “It may sound crazy, but we wanted to build the closest thing to teleportation,” said Periscope’s founders. “While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video.” And that’s just what they’re doing.
I’ve spent the last few weeks diving head-first into Periscope’s iPhone app (the Android version is coming soon). In this post, I’ll share with you what I’ve learned through my experimentation. I hope these observations give you the desire and the confidence to experiment with live streaming yourself.
5 Tips for Using Periscope
1) Consider timing.
It’s a bit too early in the game for there to be benchmarks for which time windows will get you the most views, But, keep in mind that because Periscope is connected to Twitter, that’s where you’ll be promoting your broadcasts primarily — so do some research on your Twitter audience to find out when they’re most engaged with your posts.
Even if some of your followers miss out, the app will save your videos to the app by default (although you can delete them manually if you want to), and they’ll be available for viewing by your followers for 24 hours. You have the option of saving your videos to your phone’s camera roll.
As for the length of your video broadcasts, remember that most people’s attention spans are fairly short — especially on mobile. If your broadcasts aren’t capitvating from the get-go, users will likely stop viewing your stream. Speaking of attention span …
2) Spend time coming up with a compelling title.
The title of your video is the only thing separating Periscope users scrolling through the “Featured” or “Recent” streams section of the app from clicking on your broadcast. All they’ll see is the title of the video and your name. Because of this, it’s vital that your title describe what your video is and why people should either tune in now or replay your stream later (up to 24 hours).
Here are a few styles that make effective titles:
Straight-Forward
Sometimes, the most effective title will tell people exactly what you’re going doing in the video. For example, Elijah Wood posted a video with the title “Jellyfish” whilst visiting the aquarium — which is exactly what the video showed; nothing more, nothing less. Another example? When Engadget broadcasted a video with the title, “Watch our live unboxing of @Microsoft’s @Surface 3 now!” Can’t argue with that.
Exclusive
A title that lets users believe they’re seeing exclusive footage can be super compelling. For example, Ellen Degeneres broadcasted a video titled, “I’m Periscoping live from my show!” for all the viewers at home. Another version of this could be “A Back-Stage Look Into…” or something along those lines.
Unique (Or Just Plain Weird)
Broadcasting something unique, rare, or just plain weird? Own it. One of my personal favorites was, “My fridge: 100 viewers and I’ll drop eggs.”
An Invitation to Learn
Guy Kawasaki has gotten really into using Periscope to record talks and conferences. For example, he posted a video of “The Art of the Start lecture at Microsoft.” This performed particularly well as it’s both educational and experiential.
3) Make your broadcast easy to find.
When you use Periscope, you’ll have the option to do a private broadcast, share the broadcast on Twitter, and share your location. To get the most views, I’d recommend sharing your broadcast on Twitter and turning on the location tagging option. This way, you’ll reach a bigger audience — and having your video on your Twitter feed gives it a longer tail strategy.
Posting to Twitter
If you turn Twitter sharing on, then your broadcast will be shared with your Twitter followers in a tweet that follows the following formula: LIVE on #Periscope: [Video Title] [Link to Video]
There’s no option to customize tweets yet. The broadcast will expire after 24 hours, and anyone who clicks on the link will be redirected to a page encouraging them to check out your broadcasts and download the app.
Turning on Location Tagging
Location tagging was a major privacy concern for many people when Periscope started because it pinpointed the specific location you posted from. Thankfully, they’ve updated the app because then in order that your vicinity is recorded as a huge geographic area reasonably than a selected area. So that you must be happy to share your vicinity to offer context on your viewers.
four) Reply to feedback reside.
Probably the most coolest options on Periscope is that people who find themselves gazing your movement in actual time can remark and “like” the published (which exhibit up as hearts, like on Instagram). Different viewers are ready to peer these feedback and the choice of hearts your video has. Renowned and even reply to these feedback out loud on the are living broadcast to motivate engagement and make the expertise really feel like extra of a two-means dialog.
The selection of hearts you get helps you get your username ranked in Periscope’s app underneath “Fashionable Individuals to Observe.” There is additionally a “Most Cherished” part within the app that lists customers with essentially the most whole hearts from all their proclaims.
5) Scan with use instances.
Seeing that Periscope remains to be so new, there don’t seem to be solidly outlined methods to make use of it, particularly for manufacturers. It is a distinctive possibility so that you can scan with alternative ways of the use of it and what kind of content material your target audience likes most.
Periscope means that you can analyze a couple of key stats you’ll be able to wish to maintain observe of while you are determining what works. As soon as your video ends, the app permits you to see what number of are living viewers you had, what number of viewers replayed your video, and what number of hearts your video acquired (this quantity updates robotically as customers proceed “liking” your video from the time it ends except it expires).
Eventually, as you test with totally different recording environments, remember that historical past noise is definitely picked up through microphones — so you can wish to be sure to’re in a somewhat managed atmosphere if doing a extra critical or skilled broadcast.
I’m hoping you’ve got discovered my preliminary observations and pointers useful. I might love to listen to how you are the use of Periscope, whether or not for private or skilled use. Please share tales and recommendation within the feedback beneath!
from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/5-fast-guidelines-for-the-use-of-periscope-twitters-new-reside-video-streaming-app.html
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