Another personal obsession:Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/tUQtXNfgTvg/store-visits-and-offline-spending-data-will-drive-massive-mobile-ad-growth-129674
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