Another personal obsession:A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

As director of the nonprofit organization DotGreen.org, David Maddocks sees domains as channels or “doorways” into a company or brand. The post A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/ag4nthQUcWI/a-cmos-view-cole-haan-cmo-says-domain-strategy-should-focus-on-engagement-honesty-129501
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