Another personal obsession: Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations ...

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from WebProNews » Marketing - WebProNews http://www.webpronews.com/google-adwords-gets-new-automated-bidding-tools-2015-07
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