Another personal obsession:7 Signs CMOs Need To Examine Their Media Mix

Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/7R_NaIx1ohE/7-signs-cmos-need-examine-media-mix-133456
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