Another personal obsession:Developing A Data Road Map: How To Implement A First-Party Data Blueprint

Once you've learned the basics for creating a first-party data strategy, it's time to move on to the next step. Columnist Mike Sands walks you through building a data road map and the initiatives needed to reach your goals.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/cYoZc2PH_6A/developing-data-road-map-implement-first-party-data-blueprint-135801
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