Another personal obsession:Facebook Dumps “Likes” In New CPC Calculation To Focus On Performance Outcomes

New formula won't take engagement actions into account when defining CPC.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/5zYiO7509v0/facebook-changing-cpc-calculation-for-link-clicks-performance-134413
via Mister Fire