Another personal obsession:How “Listening” To User-Generated Content Leads To E-Commerce Sales

How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/Nbdy9bRqOIQ/using-user-generated-content-drive-e-commerce-sales-133674
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