Another personal obsession:Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/qbAVwj5ilkY/navigating-modern-ad-serving-stack-part-4-open-auction-rtb-134905
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