Another personal obsession:Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy

Location-based advertising is being used by a majority of mobile marketers today. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance are holding back more aggressive adoption. The company surveyed 574
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/Te3EpncZPkM/survey-80-percent-of-mobile-marketers-using-location-mostly-as-audience-proxy-136582
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